Augmented reality beauty product tutorials

ABSTRACT

Systems, methods, and computer readable media for augmented reality beauty product tutorials. Methods disclose determining from live images of an augmented reality (AR) tutorial effects, the effects indicating changes to the live images of a presenter of the AR tutorial from a beauty product being applied to a body part of the presenter. The methods further comprising determining from the live images motion, the motion indicating motion of the beauty product from the beauty product being applied to the body part of the presenter and storing the effects and the motion.

CLAIM OF PRIORITY

This application claims the benefit of priority to U.S. ProvisionalApplication Ser. No. 63/002,816, filed on Mar. 31, 2020, which isincorporated herein by reference in its entirety.

BACKGROUND

The application of beauty products has become more and more complicated.Often there are multiple steps in applying a beauty product.Additionally, often it is not obvious to the user of the beauty producthow to apply the beauty products. Users of beauty products often rely ongoing to salons or beauty counters for help in applying beauty products,but this may be expensive, or it may be difficult to get a person thatis experienced in a particular beauty product. Moreover, applying abeauty product may be both expensive and time consuming and the user maybe disappointed in the results.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

To easily identify the discussion of any particular element or act, themost significant digit or digits in a reference number refer to thefigure number in which that element is first introduced.

FIG. 1 illustrates an augmented reality (AR) tutorial system, inaccordance with some embodiments.

FIG. 2 illustrates components of AR tutorial data, in accordance withsome embodiments.

FIG. 3 illustrates components of beauty product data, in accordance withsome embodiments.

FIG. 4 illustrates the operation of an AR tutorial system, in accordancewith some embodiments.

FIGS. 5A, 5B, and 5C illustrate the operation of an AR tutorial, inaccordance with some embodiments.

FIG. 6 illustrates a flow diagram for using an AR tutorial, inaccordance with some embodiments.

FIG. 7 illustrates a point of entry, in accordance with someembodiments.

FIG. 8 illustrates an AR tutorial carousel, in accordance with someembodiments.

FIG. 9 illustrates points of entry into AR tutorial, in accordance withsome embodiments.

FIG. 10 illustrates a point of entry, in accordance with someembodiments.

FIG. 11 illustrates a point of entry, in accordance with someembodiments.

FIG. 12 illustrates capturing an image, in accordance with someembodiments.

FIG. 13 illustrates capturing an image, in accordance with someembodiments.

FIG. 14 illustrates captured images, in accordance with someembodiments.

FIG. 15 illustrates information for a beauty product, in accordance withsome embodiments.

FIG. 16 illustrates steps of an AR tutorial, in accordance with someembodiments.

FIG. 17 illustrates moving to a next step, in accordance with someembodiments.

FIG. 18 is a block diagram showing an example of an AR tutorial system,in accordance with some embodiments.

FIG. 19 is block diagram illustrating further details regarding the ARtutorial system, according to example embodiments.

FIG. 20 is a schematic diagram illustrating data structures which may bestored in the database of the AR tutorial server system, according tocertain example embodiments.

FIG. 21 is a diagrammatic representation of the machine within whichinstructions (e.g., software, a program, an application, an applet, anapp, or other executable code) for causing the machine to perform anyone or more of the methodologies discussed herein may be executed.

FIG. 22 is a block diagram illustrating a software architecture, whichcan be installed on any one or more of the devices described herein.

FIG. 23 illustrates components of editing an AR tutorial, in accordancewith some embodiments.

FIG. 24 illustrates components of adding a step in an AR tutorial, inaccordance with some embodiments.

FIG. 25 illustrates components of creating a pause in an AR tutorial, inaccordance with some embodiments.

FIG. 26 illustrates components of adding a body part, in accordance withsome embodiments.

FIG. 27 illustrates components of adding a body part, in accordance withsome embodiments.

FIG. 28 illustrates components of adding a body part, in accordance withsome embodiments.

FIG. 29 illustrates components of adding a beauty product, in accordancewith some embodiments.

FIG. 30 illustrates components of adding a beauty product, in accordancewith some embodiments.

FIG. 31 illustrates components of adding or editing motion, inaccordance with some embodiments.

FIG. 32 illustrates a system for creating an AR tutorial, in accordancewith some embodiments.

FIG. 33 illustrates a method of providing AR beauty product tutorials,in accordance with some embodiments.

DETAILED DESCRIPTION

An augmented reality (AR) application enables a user (e.g., presenter)to edit and prepare a beauty product AR tutorial for a user of the ARtutorial. The presenter may create an AR tutorial with multiple stepswhere different beauty products are used in different steps. The ARtutorial provides a dual screen view with a recorded version of thepresenter on one screen and a live view of the user on the other screen.

The AR tutorial determines a body part of the presenter where the beautyproduct is being used and matches that to a body part of the user. Forexample, if the presenter is applying eye shadow, then the body part isthe eye. The AR tutorial will zoom to the eye of the user of the ARtutorial. The AR tutorial determines the effects of the beauty producton the presenter. For example, if the presenter is applying eye shadow,then the AR tutorial determines the change in the color to thepresenter's skin around the eye. The AR tutorial also determines themotion the presenter used to apply the beauty product. For example, themotion of a brush around the presenter's eye to apply the eye shadow.

The AR tutorial applies the effects to the live view of the user on theother screen. For example, AR tutorial will change the color of the skinaround the eye of the user. Additionally, the AR tutorial indicates themotion the presenter used in applying the beauty product on the bodypart of the user. For example, the AR tutorial may illustrate themovement of a brush on the presenter with white lines around the user'seye. The AR tutorial will synchronize the illustration of the effectsand movement on the live view of the user with the application of thebeauty product by the presenter.

The user of the AR tutorial may be able to customize the beauty product.For example, the user may be able to use a different color of eyeshadow. The user of the AR tutorial is offered an opportunity topurchase the beauty products. In an example, the AR tutorial provides atool such as Lenses®, media overlays, and so forth that allows the userto preview the end results of the AR tutorial on the live view of theuser before the user starts the AR tutorial.

FIGS. 1-4 are disclosed in conjunction with one another. FIG. 1illustrates an augmented reality (AR) tutorial system 100, in accordancewith some embodiments. FIG. 2 illustrates components of AR tutorial data202, in accordance with some embodiments. FIG. 3 illustrates componentsof beauty product data 302, in accordance with some embodiments. FIG. 4illustrates the operation 400 of an AR tutorial system, in accordancewith some embodiments.

The AR tutorial module 102 is configured to generate an AR tutorial 143.In one example, the AR tutorial module 102 is part of a computingsystem, such as AR tutorial server system 1808 shown in FIG. 18. In someembodiments, the functionality of AR tutorial module 102 is implementedwith machine 2100 and/or an apparatus or portion of machine 2100. The ARtutorial module 102 sends to and receives commands 112 from a mobiledevice 146, such as commands to/from 136. The AR tutorial module 102receives live images 134 from the mobile device 146 and generates ARtutorial images 138 and AR user images 140 based on AR tutorial data 202and beauty product data 302. The AR tutorial module 102 is configured togenerate an AR tutorial images 138, an AR user images 140, an ARtutorial data 202, and/or a beauty product data 302. The AR tutorialmodule 102 is configured to be executed by one or more processors of themobile device 146, in accordance with some embodiments. The AR tutorialmodule 102 is configured to cause the rendering of the AR tutorialdisplay 142 and/or the AR user display 144, in accordance with someembodiments. Live images 134 are received by the AR tutorial module 102,from the camera 130, in accordance with some embodiments.

Mobile device 146 is a mobile computing device such as a smart phone,watch, tablet, glasses, or other portable computing device. Mobiledevice 146 is a client device 2902 as disclosed in conjunction with FIG.18, in accordance with some embodiments. Mobile device 146 is a machine2100, in accordance with some embodiments. In some embodiments themobile device 146 is a wireless device in communication with a wirelesscommunication network, such as LTE, 5G, 3GPP or Institute of Electricaland Electronic Engineering (IEEE) 802.11, and so forth. In someembodiments the mobile device 146 is a laptop computer or desktopcomputer. The camera 130 is an environmental component 2132, inaccordance with some embodiments. The screen 132 is a display screen ofthe mobile device 146. The screen 132 is a user output component 2124and/or a user input component 2126, in accordance with some embodiments.The screen 132 is a portion of AR glasses or a projection on an eye oreyes of a user of AR tutorial 143, in accordance with some embodiments.In some embodiments screen 132 is used to refer to the user interfaceprovided on the screen 132. Full screen indicates that AR user display144 or AR tutorial display 142 occupies both the screen 132 portion ofAR user display 144 or AR tutorial display 142 and all of or part of theAR tutorial display 142 or AR user display, respectively, in accordancewith some embodiments. As disclosed in conjunction with FIG. 32,computing device 3208 may be a mobile device 146.

Commands to/from 136 are commands 112 to the AR tutorial module 102 fromthe mobile device 146 and commands 112 sent from the AR tutorial module102 to the mobile device 146. Live images 134 are images from the camera130, which may be a single image or a series of images of a video. ARtutorial display 142 is the portion of the screen 132 where the ARtutorial images 138 are presented. AR user display 144 is the portion ofthe screen 132 where AR user images 140 is displayed. As illustrated,the AR tutorial display 142 is shown in a top portion of the screen;however, it is to be understood that the AR tutorial display 142 couldbe shown in the bottom portion of the screen, or on a side portion ofthe screen, in example embodiments. Additionally, other information maybe displayed on the screen 132. In some embodiments, one of AR tutorialdisplay 142 and/or AR user display 144 may be displayed in a full screenof screen 132. In some embodiments, information may be considered ontop, under, to left, or to the right eye of the screen 132, and may beaccessed by a command 112 such as a swipe from the user 238 of FIG. 2.

Determine motion module 122 extracts tutorial motion 216 from the ARtutorial video 228. Determine motion module 122 generates AR motion 217from the tutorial motion 216 of the AR tutorial video 228, in accordancewith some embodiments. In some embodiments, determine motion module 122generates tutorial motion 216 from live images 134. For example, as anAR tutorial video 228 is being captured the determine motion module 122extracts tutorial motion 216. Determine motion module 122 may beconfigured to determine tutorial motion 216 based on object recognitionwhere images of beauty product 224 of FIG. 2, tutorial effects 218,and/or a body part 222 are identified in the live images 134 and/or ARtutorial video 228. Determine motion module 122 compares successiveimages to determine the difference between the images, in accordancewith some embodiments. For example, as illustrated in FIGS. 5A, 5B, and5C, determine motion module 122 detects the movement of the beautyproduct 224B, from screen 500A to screen 500B and then from screen 500Bto screen 500C. The result may be a measure of an amount of movement ofthe beauty product 224A for a number of images. In some embodiments,determine motion module 122 compares successive images of the ARtutorial video 228, which is being played on the screens 500A, 500B, and500C. Object recognition is used to determine the location of the beautyproduct 224B within the images of the AR tutorial video 228 and then adifference in position is calculated. For example, a number of pixels ofmovement of the beauty product 224B may be determined from screen 500Ato screen 500B. As an example, data of tutorial motion 216 may include 2pixels to the right for a difference between two successive images ofthe AR tutorial video 228.

In some embodiments, determine motion module 122 determines the motionof the presenter 236 to determine how the beauty product 224 is appliedto the presenter 236. Determine motion module 122 uses a neural networkto identify different portions of the images of AR tutorial video 228,in accordance with some embodiments. Determine motion module 122 uses aneural network to determine a difference between two images and may usetutorial effects 218 to determine the motion of the beauty product 224.For example, if a new portion of an eye has a different color in asecond image from a first image, then the tutorial motion 216 may bedetermined to include a position of the beauty product 224 in a firstimage position of AR tutorial video 228 to a position in a second imagethat would enable the presenter 236 to apply the beauty product 224 togenerate the different color between the first image and the secondimage.

Determine motion module 122 is configured to determine AR motion 217from tutorial motion 216. For example, determine motion module 122 isconfigured to determine AR motion 217 of FIGS. 2, 4, 5A, 5B, 5C, and 12from tutorial motion 216. FIGS. 5A, 5B, and 5C illustrate an example ofadding AR motion 217A, 217B, 217C, to AR user display 140 as displayedon AR user display 144 from tutorial motion 216A, which are theindications of motion of a beauty product 224A in AR tutorial video 228.FIGS. 5A, 5B, and 5C illustrate the synchronized 434 movement of beautyproduct 224A, 224B, and 224C by presenter 236 with the addition of ARmotion 217A, 217B, and 217C, respectively. In some embodiments, tutorialmotion 216 is predetermined. In some embodiments, tutorial motion 216indicates a number of pixels of motion and direction per image of the ARtutorial video 228.

Determine motion module 122 may determine a starting position in thelive images 134 of the user 238 for the AR motion 217. Additionally,determine motion module 122 adjusts the starting point of AR motion 217for body part 222, zoom level 208, and visible area 206. The user 238may be moving during the playing of the AR tutorial video 228, sodetermine motion module 122 is configured to adjust motion indicationsto compensate for the motion within the live images 134 of the user 238.As an example, as disclosed in conjunction with FIG. 5A, determinemotion module 122 has determined AR motion 217A based on the tutorialmotion 216A for the first “0:12” seconds in the AR tutorial 143 asdisplayed at time in tutorial 530A. Determine motion module 122 thenmust determine AR motion 217B for the difference between “0:12” secondsand “0:17” seconds as displayed at time in tutorial 530B of FIG. 5B.Determine motion module 122 may determine the AR motion 217B based on apredetermined number of images or a predetermined time to generate newAR motion 217B to be displayed by generate user images module 108. Insome embodiments, a fixed number of images are displayed in the AR userdisplay 144 such as 30 frames per second and determine motion module 122provides a movement line for each frame. A movement line may indicatepixels within the frame that should be indicated as movement. Themovement line may be represented as a set of pixels, a vector, a lineequation, or another representation. Determine motion module 122 isconfigured to enable the presenter 236 to edit the tutorial motion 216such as is disclosed in conjunction with FIG. 31 and herein.

Determine body part module 124 determines a body part 222 from ARtutorial video 228 and/or user video 230. In some embodiments, beautyproduct data 302 includes body part 308, which indicates a body part,that may be used by determine body part module 124 in determining a bodypart 222. In some embodiments, the presenter 236 may enter the body part222 via a user interface (UI). In some embodiments, determine body partmodule 124 uses a neural network that is trained to identify differentbody parts from an image of a human body. Determine body part module 124may use other information to determine which body part 222 is having thebeauty product 224 applied. For example, the determine body part module124 may determine that an eye region has changed colors in an ARtutorial video 228 or in images from live images 134 as the AR tutorialvideo 228 is being recorded. Determine body part module 124 isconfigured to identify a body part 222 from AR tutorial video 228 of thepresenter 236 and use the identified body part 222 of the presenter todetermine the body part 222 in the user video 230 of user 238. Forexample, as disclosed in conjunction with FIG. 4, the determine bodypart module 124 can identify body part 222A, which is a right eye, ofthe presenter 236 and then identify a body part 222B, which is a righteye of a user 238, in the user video 230. Determine body part module 124is configured to determine body part 222 as disclosed in conjunctionwith FIGS. 26-28 and 29, in accordance with some embodiments.

Determine beauty product module 126 is configured to determine a beautyproduct 224. Beauty product 224 is a beauty product that is associatedwith beauty product data 302, in accordance with some embodiments. Insome embodiments determine beauty product module 126 determines thebeauty product 224 via UI screens presented to the presenter 236. Insome embodiments, determine beauty product module 126 is configured totake an image of a beauty product 326 and determine the beauty product224 based on a product code 330 on the beauty product 224 and/or basedon identifying the beauty product 224 from a database of beauty products224. For example, the determine beauty produce module 126 uses a trainedneural network to perform object recognition of the beauty product 224so that the presenter 236 does not have to enter information regardingthe beauty product 224. In some embodiments, determine beauty productmodule 126 retrieves beauty product data 302 from a local or remotedatabase, such as beauty products 3118 of FIG. 31. Images of beautyproduct 326 may be used to request confirmation from the presenter 236and/or to display the beauty product 224, such as in FIG. 4 where twobeauty products 224 are displayed as beauty product 224A and 224B.Determine beauty product module 126 is configured to determine thebeauty product 224 as disclosed in conjunction with FIGS. 29 and 30, inaccordance with some embodiments.

Determine effects module 128 determines the tutorial effects 218 basedon comparing images of the AR tutorial video 228. For example, determineeffects module 128 may compare successive images of the AR tutorialvideo 228 to determine a difference between the images and determinethat the difference is due to the application of the beauty product 224.Tutorial effects 218 may be data that indicates the difference betweensuccessive images due to the application of the beauty product 224, inaccordance with some embodiments. Determine effects module 128determines tutorial effects 218 using one or more of the following:tutorial motion 216, body part 222, and/or beauty product data 302 suchas color 316. Determine effects module 128 may use other data todetermine the tutorial effects 218. Determine effects module 128 maydetermine the differences between images on the body part 222 or bodypart 308. Body part 222 and body part 308 may indicate a same part bodypart. In some embodiments, body part 222 may be different than body part308, e.g., body part 308 may be from a manufacturer, such as is includedin beauty product information 304, and may indicate an eye lid, whereasbody part 222 may be more generic and indicate a right eye or left eye.Body part 222 and body part 308 may be different in other ways.Determine effects module 128 may determine the differences betweenimages on the portion of the image where motion 216 occurred between thetwo images of AR tutorial video 228. In some embodiments, tutorialeffects 218 are predetermined. As disclosed in conjunction with FIGS. 4,5A, 5B, 5C, 12, and 17 the determine effects module 128 determines thetutorial effects 218.

In some embodiments the determine effects module 128 is configured todetermine the AR effects 219 of FIGS. 2, 4, 5A, 5B, 5C, 8, 11, 12, 13,and 14 from tutorial effects 218 and/or AR tutorial video 228. FIGS. 5A,5B, and 5C illustrate an example of adding AR effects 219A, 219B, 219C,to a body part 222 that is a right eye of a user 238 from tutorialeffects 218A, which are the changes to a right eye of a presenter 236from applying beauty product 224B with beauty product 224A. FIGS. 5A,5B, and 5C illustrate the progression of the application of the eyeshadow where the changes to the right eye of the user 238 with the AReffects 219A, 219B, and 219C are synchronized with the changes to theright eye of the presenter 236, which are indicated by tutorial effects218A, 218B, and 218C. In some embodiments, the determine effects module128 uses deep learning that indicates changes to the live images 134that should be made based on the AR tutorial video 228. In someembodiments, AR effects 219 are determined based beauty productinformation 304 that indicates changes that the beauty product 224 ofbeauty product data 302 will make to the body part 222, 308. Forexample, a color such as color 316 may be indicated as the change thatis made to the user 238 from the application of the beauty product 224.AR effects 219 may be determined based on the color and an area of thebody part 222, 306 to apply the color to the live images 134 of the user238. In some embodiments, AR effects 219 are determined based on skintone where a skin tone of the user 238 is determined and then theapplication of the beauty product 224 is determined based on the skintone of the user 238.

The generate tutorial images module 104 generates the AR tutorial images138. AR tutorial images 138 are used to generate the AR tutorial display142. Generate tutorial images module 104 generates AR tutorial images138 based on processing AR tutorial video 228. Generate tutorial imagesmodule 104 generates or plays the AR tutorial video 228 for a user 238to take the AR tutorial 143 with the AR tutorial data 202. Generatetutorial images module 104 may process the AR tutorial video 228 toinclude one or more of the following: beauty product 224, play bar, suchas play bar 422 of FIG. 4, playback speed bar 414, playback speed value210, play bar 422, current play 424, step marks 426, back 428, time intutorial 430, capture 432, UI items 234, and so forth. Generate tutorialimages module 104 generates AR tutorial images 138 based on playbackspeed value 210, in accordance with some embodiments. Generate tutorialimages module 104 generates AR tutorial images 138 based on the zoomlevel 208 and visible area 206. For example, the AR tutorial video 228may include a video of a head of the presenter 236 and generate tutorialimages module 104 generates or processes the AR tutorial images 138based on the zoom level 208 and visible area 206 of the AR tutorialvideo 228 comprising video of the head of the presenter 236. Forexample, as illustrated in FIG. 4, a right eye of presenter 236 isillustrated in AR tutorial display 142, but AR tutorial video 228 may beof the whole head of the presenter 236. Generate tutorial images module104 is configured to generate the AR tutorial images 138 as disclosedherein in conjunction with FIGS. 1-23. In some embodiments, the generatetutorial images module 104 is configured to generate AR tutorial images138 that are related to the AR tutorial 143 prior to the user 238entering the AR tutorial 143. In some embodiments, generate tutorialimage module 104 is configured to generate AR tutorial images 138 thatare related to the AR tutorial 143 prior to the user 238 entering the ARtutorial 143, such as AR tutorial 606 under capture 832 of FIG. 8,screen 800, and/or screen 1100, or as part of image capturing such asscreen 1200B, screen 1300, screen 1400, and/or screen 1450.

The generate user images module 108 generates AR user images 140 thatare displayed in AR user display 144. The generate user images module108 renders or generate AR user display 144, in accordance with someembodiments. The generate user images module 108 processes live images134 to incorporate AR effects 219 and/or AR motion 217, in accordancewith some embodiments. For example, AR effects 219 may indicate an areato change a color of the live images 134 as disclosed in conjunctionwith FIGS. 5A, 5B, and 5C. In another example, AR motion 217 mayindicate pixels to add indications of motion on the live images 238 asdisclosed in conjunction with FIGS. 5A, 5B, and 5C. The generate userimages module 108 adds UI items 234 to the live images 134, inaccordance with some embodiments.

The generate user images module 108 processes the live images 134 basedon one of more the following: visible area 206, zoom level 208, playbackspeed value 210, tutorial motion 216, tutorial effects 218, body part222, and/or customization 226. In one example, the generate user imagesmodule 108 zooms to an identified body part 222. For example, a user 238may be capturing a video of a full face with live image 134 and, asillustrated in FIG. 4, the generate user images module 108 zooms to thebody part 222, such as the eye of the full face of the user 238.

In some embodiments, AR motion 217 and/or AR effects 219 indicateschanges to make on a frame by frame basis of the live images 238.Generate user images module 108 may add items, such as UI items 234 tothe AR user images 140. Some example items that can be added includecapture 432, 832, play bar 422, playback speed bar 414, step marks 426,current play 424, back 428, full screen 1216, send 1212, added effects1306, added effects 1506, and the like. The generate user video module108 generates screen 1800, screen 1900, screen 2000, screen 2100, screen2200A, screen 2200B, screen 2300, screen 2400, and/or screen 2450, inaccordance with some embodiments. Generate user images module 108 isconfigured to generate AR user images 140 as disclosed herein. Tutorialeffects 218, tutorial motion 216, visible area 206, zoom level 208,playback speed value 210, pause 220, body part 222, beauty product 224,and/or customization 226 may have start times 212 and end times 214 thatindicate a time within the AR tutorial video 228 when the parametershould be applied by generate user images module 108. The functionalityperformed by generate user images module 108 and/or generate tutorialimages module 104 is termed processing the images, in accordance withsome embodiments.

Respond to commands module 110 is configured to respond to commands 112from the mobile device 146 and/or user 238 via the mobile device 146.Commands 112 include pause, play, forward 1604 and back 1602 of FIG. 16,changing a playback speed value with a playback speed bar 414 of FIG. 4,selecting a capture 432, selecting a beauty product 224A, 224B to getadditional information, adjusting a zoom level, done editing, editmotion, add beauty product, confirm, beauty product selection, add bodypart, add pause, add step, and so forth. Respond to commands module 110is configured to respond to commands 112 as disclosed herein.

Commands 112 may be indicated by the user 238 in different ways, such asby speech, finger motion on the screen 132, motion of user 238 in thelive images 134, such as opening a mouth, making an OK sign, use of amouse, movement of an virtual reality headset, and so forth. In oneexample, a touch of finger 810 will pause the AR tutorial 143 andanother touch of the finger 810 will play the AR tutorial 143. Inanother example, moving a thumb and finger 810 will adjust a zoom level208.

The synchronize effects and motion module 106 synchronizes AR tutorialimages 138 with AR user images 140. For example, as illustrated in FIGS.5A, 5B, and 5C (and discussed herein) synchronize effects and motionmodule 106 synchronizes the displaying of tutorial effects 218A, 218B,218C with AR effects 219A, 219B, 219C, respectively, and tutorialmotions 216A, 216B, 216C with AR motions 217A, 217B, 217C, respectively.The synchronize effects and motion module 106 may be given live images134 with AR motion 217 and tutorial effects 219 added by the generateuser images module 108 and given AR tutorial images 138 from thegenerate tutorial images module 104 and synchronize the playing of theAR tutorial images 138 with the playing of the AR user images 140. Insome embodiments, generate user images module 108 synchronizes AR userimages 140 with AR tutorial images 138.

Edit AR tutorial module 158 is configured to respond to commands 112 toedit the AR tutorial 143. Edit AR tutorial module 158 works inconjunction with responds to commands module 110, in accordance withsome embodiments. For example, edit AR tutorial module 158 is configuredto respond to edits of zoom level 208, playback speed value 210, andvisible area 206 as disclosed in conjunction with FIG. 23. Edit ARtutorial module 158 is configured to respond to commands to delete astep, move a step, and/or add a step 2406, such as step N 204, asdisclosed in conjunction with FIG. 24. Edit AR tutorial module 158 isconfigured to respond to commands to add pause 2504 such as pause 220 asdisclosed in conjunction with FIG. 25. Edit AR tutorial module 158 isconfigured to add body part 222 as disclosed in conjunction with FIGS.26-28 and 30. Edit AR tutorial module 158 is configured to add a beautyproduct 224 as disclosed in conjunction with FIGS. 29, 30 and 25. EditAR tutorial module 158 is configured to edit tutorial motion 216 asdisclosed in conjunction with FIG. 31.

Record AR tutorial module 156 is configured to record the AR tutorial202 for a presenter 236. For example, record AR tutorial module 156 maygenerate AR tutorial data 202 including AR tutorial video 228. Record ARtutorial module 156 is configured to record additional AR tutorial video228 in a recording 150 state and play back tutorial video 228 in aplaying back 152 state.

Generate AR tutorial module 160 is configured to take the AR tutorial202 and generate an AR tutorial module 246 that can be selected and runby a user of the AR tutorial 143 or edited or recorded by a presenter ofthe AR tutorial 143. Generate AR tutorial module 160 is configured togenerate AR tutorial module 202 as disclosed in conjunction with FIG. 2.Generate AR tutorial module 160 generates the AR tutorial module undercapture 832 of AR tutorial carousel 702 to include AR tutorial data 202such as tutorial information 232 so that added effects 1406,1456 can beadded to captured images 1414, 1464 taken of users 238 of the ARtutorial 143 and so that AR effects 219 can be added to captured imagesor live images of the user 236 such as is disclosed in conjunction withFIG. 8. In some embodiments generate AR tutorial module 160 is separatefrom AR tutorial module 202.

Referring to FIG. 2, AR tutorial data 202 is the data associated with ARtutorial 143. Step N 204 indicates data for a step of the AR tutorialdata 202. Step N 204 indicates a step associated with parameters, suchas the parameters disclosed in conjunction with FIGS. 2 and 3. Eachstep, such as steps 1608A, 1608B, and 1608C of FIG. 16 has step N data204 associated with the step 1608A, 1608B, and 1608C. Visible area 206is the portion of the AR tutorial video 228, live images 134, or uservideo 230 to be displayed on the screen 132. Zoom level 208 indicates azoom level of the AR tutorial video 228, live images 134, or user video230 to be displayed on the screen 132. Playback speed value 210indicates a playback speed, such as a playback speed value 210, of theAR tutorial video 228 or user video 230. Start time 212 and end time 214indicate a start time and an end time for parameters of step N 204.There may be multiple values for parameters for step N 204, such as twodifferent zoom levels 208 with each having a start time 212 and end time214. Parameters may have multiple start times 212 and end times 214within step N 1904 indicating different values for the parameter, suchas zoom level 208, visible area 206, and so forth. In some embodiments,start time 212 indicates a start time within the tutorial video 228and/or user video 230 when an adjustment applies to the tutorial video228 and/or user video 230. In some embodiments, adjustments, such aszoom level 208, is reset with the start of a new step.

Tutorial motion 216 is data that indicates motion of the application ofa beauty product 224 as disclosed herein. AR motion 217 is data thatindicates motion to be applied to the live images 134 and/or user video230 as disclosed herein. Tutorial effects 218 is data that indicateschanges to the AR tutorial video 228 from the application of a beautyproduct 224 to the body part 222 of the presenter 236 as disclosedherein. AR effects 219 is data that indicates changes to make to theuser video 230 and/or live images 134 of the user 238 to simulate thetutorial effects 218 on the body part 222 of the user 238 in the uservideo 230 or live images 134 as disclosed herein.

Pause 220 is a time when the playing of the AR tutorial video 228 is tobe paused. Pause 220 may further indicate how the AR tutorial video 228is to return to playing or recording, such as by a set amount of timefor a pause or an indication by the user 238 such as a tap of a fingerto continue. Body part 222 is an indication of a body part of thepresenter 236 and/or user 238 to which the beauty product 224 isapplied. Customization 226 is customizations of step N 204 by the user238, such as a change in playback speed value 210 by the user 238 or achange in the color 316 or brush width 318 of a beauty product data 302.Beauty product 224 corresponds to a beauty product with associatedbeauty product data 302 as disclosed herein.

AR tutorial video 228 is the video of the presenter 236 for step N 204of the AR tutorial data 202. User video 230 is video of the user 238taking or playing the AR tutorial 143 of AR tutorial data 202. Uservideo 230 may be recorded for sending or storing by the user 238.Tutorial information 232 is information that is associated with the ARtutorial data 202, such as capture 832, screens 900 and 1000, preview ofAR tutorial 1102, shows associated with the AR tutorial data 202, addedeffects 1224 and 1506, and so forth.

UI items 234 are UI items that may be used by AR tutorial 143. Anexample UI item is a label “Next Step Eye Liner” as a label for next1702 as illustrated in FIG. 17. Presenter 236 corresponds to thepresenter of the AR tutorial data 202. Presenter 236 may includeinformation such as a presenter name, a website associated with thepresenter, images of the presenter, and so forth. User 238 correspondsto the user of the AR tutorial data 202. User 238 may includeinformation such as a username, a website associated with the user,images of the user, and so forth.

Options 240 may be options for the AR tutorial data 202, such as whetherthe user 238 may change any parameters of the AR tutorial data 202 suchas a playback speed value 210. Statistics 242 may be statistics that aregathered about AR tutorial data 202. Some example statistics include howmany users 238 select the capture 832 (FIG. 8) compared with how manyusers 238 view the capture 832; what percentage of users 238 completethe AR tutorial data 202; at which steps, do users 238 who do notcomplete the AR tutorial data 202 leave the tutorial; how often does auser 238 send, post, and/or save captured images; how many users 238return to use the AR tutorial 143 after leaving the AR tutorial 143;and/or other statistics.

Preview 244 is one or more previews of the AR tutorial 202. For example,the images of screen 1000 of FIG. 10, the images in AR display 142 inscreen 1100 of FIG. 11, images 909B of FIG. 9, and so forth. Additionalexamples of a preview 244 include screen 2000 and screen 2100. ARtutorial module 246 is code and data that may be executed or interpretedby the mobile device 146 to preview, edit, generate, record, and/or playthe AR tutorial 202. For example, AR tutorial module 202 is an ARtutorial module 246, in accordance with some embodiments. AR tutorialicon 805 of AR tutorial carousel 702 provides a preview image under thecapture 832 as well as data and/or code so that the user 238 may previewthe results of the AR tutorial 606, and AR tutorial 606 includes dataand/or code so that when invoked, e.g., selection of AR tutorial icon805 under capture 832, the AR tutorial 606 may be edited and/or played.In some embodiments, AR tutorial icon 805 may invoke an application thatis a reduced version of AR tutorial 606 that provides the AR effects 219and other information related to the AR tutorial 606. In someembodiments, AR tutorial icon 805 may refer to data that anotherapplication associated with AR tutorial carousel 702 uses to provideinformation related to the AR tutorial 606 such as the AR effect 219 ofFIG. 8.

Referring to FIG. 3, beauty product data 302 is the data associated witha beauty product 224. Beauty product information 304 indicatesinformation regarding the beauty product data 302, such as a name of thebeauty product, a website related to the beauty produce, a price of thebeauty product, and so forth. In some embodiments, beauty productinformation 304 includes information regarding effects that may beexpected to occur to a body part 308 in the application of the beautyproduct 224. For example, the effects may indicate that a body part witha particular skin tone may expect a color change as indicated.

Purchase page 306 is one or more websites or pages associated with thebeauty product 224. Body part 308 indicates a portion of a body of aperson that is associated with the beauty product 224. Example bodyparts include an eye lid, an eye, a nose, lips, and so forth. In someembodiments, body part 302 is retrieved from a database of beautyproducts where the body part 308 is associated with the beauty product224. For example, one or more of the data disclosed herein may beretrieved from beauty products 302 of FIG. 3.

Ingredient 310 is one or more ingredients of the beauty product 224.Ingredient percentage 312 indicates a percentage of an ingredient 310.Variations 414 indicates variations of the beauty product 224. Examplevariations 314 include color 316 and brush width 318. Variations 314 mayinclude a selection menu 320 that assists a user 238 in selectingvariations 314 of the beauty product data 302. Average rating 322indicates average of ratings 324 of the beauty product 224. Ratings 324are ratings of the beauty product 224 by users 238, presenters 236,and/or other people. The ratings 324 may be displayed from websites.Images of the beauty product 326 are images that may be used for displaypurposes to the user 238, such as beauty product 224A and 224B of FIG.4. Competing products 328 are competing products that may be displayedto users 238 to switch the beauty product 224 or compare the beautyproduct 224 with competing products 328. Product codes 330 may be codesand/or other information to assist AR tutorial module 102 in identifyinga beauty product 224 from live images 134 of the beauty product.

In some embodiments, AR tutorial module 102 is configured to displayinformation related to the beauty product 224 in response to a selectionof the beauty product 224 within the AR tutorial 143. For example, ARtutorial module 102 displays screen 1500 with information related tobeauty product 224B in response to a selection of beauty product 224B byuser 238.

FIG. 4 illustrates the operation 400 of an AR tutorial 143, inaccordance with some embodiments. The camera 130, screen 132, ARtutorial display 142, AR tutorial 143, AR user display 144, and mobiledevice 146 are the same or similar as the elements with like numbers ofFIG. 1. Playback speed value 210, tutorial motion 216, AR motion 217,tutorial effects 218, AR effects 219, body part 222A, 222B, beautyproduct 224A, 224B, and, user 238 are the same or similar as theelements with like numbers of FIG. 2. In some embodiments the AR userdisplay 144 is a live image of a user 238 viewing or taking the ARtutorial 143.

Presenter 236 comprises an image of the presenter of the AR tutorial143. For example, the presenter 236 in FIG. 4 is an image of a personthat is presenting the AR tutorial 143 on how to apply make-up. Bodyparts 224A, 224B are the same or similar as body part 222. Beautyproducts 224A and 224B are each an image of beauty product 326 asdisclosed in conjunction with FIG. 3. Beauty products 224A and 224B haveassociated beauty product data 302. Beauty product 224A and 224B eachcorrespond to a beauty product 224 of AR tutorial data 202. In someembodiments, a different UI item 234 is used to indicate the beautyproducts 224A and 224B. For example, the beauty products 224 may bedisplayed in the AR user display 144. In another example, the beautyproducts 224 may not be displayed. In some embodiments, beauty products224 may be displayed in response to a scroll left, scroll right, scrollup, and/or scroll down indication by the user 238. In some embodiments,beauty products 224 may include an animated display. In someembodiments, beauty products 224 may include an advertisement that playswithin screen 132.

Playback speed value 210 indicates a value of the playback speed. Theplayback speed in FIG. 4 is illustrated as 1λ, which represents 1 timesa normal playback speed. Playback speed bar 414 indicates a playbackspeed of the AR tutorial 143. In some embodiments, a user 238 mayinteract with the playback speed bar 414 to change the playback speedvalue 210. In some embodiments, the playback speed value 210 and/orplayback speed bar 414 are not displayed. In some embodiments, adifferent user interface element is used to indicate the playback speedvalue 210 and/or the playback speed bar 414.

AR motion 216 is the motion extracted from the tutorial motion 408 ofthe presenter 236, such as via motion extraction module 12 as disclosedin conjunction with FIG. 1. Determine motion module 122 extracts themotion 216 of FIG. 2, in accordance with some embodiments. AR motion 216is the same or similar as motion 216 of FIG. 2, in accordance with someembodiments.

User 238 is the person using the mobile device 146 to view, play, ortake the AR tutorial 143. In some embodiments, an image of the user 238is displayed in the AR user display 144. In some embodiments, the user238 indicates the image of a user in the AR user display 144. In someembodiments, the user 238 is a person who is the user of the mobiledevice 146 and viewing, playing, or taking the AR tutorial 143. In someportions of the disclosure, the user 238 is referred to as a personhere, which can include any gender. In some portions of this disclosure,the user 238 is referred to as a woman; however, the user 238 may be aperson of any gender.

AR effects 219 are determined from the tutorial effects 218 that areextracted from AR tutorial 143. For example, as disclosed in conjunctionwith FIG. 1, determine effects module 128 extracts tutorial effects 218of FIG. 2 from AR tutorial video 228. In some embodiments, AR effects219 are determined by the determine effects module 128. In someembodiments, AR effects 219 may be displayed differently. For example,AR effects 219 may be displayed separately from the user 238. In someembodiments, AR effects 219 may be adjusted to either reduce orintensify tutorial effects 218 on the user 238. For example, anintensity bar may be displayed on screen 132 where the user 238 mayadjust AR effects 219 to either reduce or intensity the application ofthe tutorial effects 218 as the AR effects 219 on the user 238.

Play bar 422 is a bar indicating information regarding the playing ofthe AR tutorial 143. Current play 424 indicates the current position ofplay within the AR tutorial 143. Step marks 426A, 426B indicate the endand start of steps. Time in tutorial 430 indicates the current time ofthe current play 424. In some embodiments, time in tutorial 430 is atime left in the AR tutorial 143. In some embodiments, time in tutorial430 indicates the time from the start of the AR tutorial 143. Theinformation regarding playing of the AR tutorial 143 illustrated in FIG.4 is just one example. In example embodiments, the information forplaying the AR tutorial 143 may be presented differently, one or morepieces of information may not be presented, or additional informationmay be presented that is not illustrated in the example in FIG. 4.

Back 428 is a user interface element, such as an icon, that will takethe AR tutorial 143 back one or more steps. For example, selecting back428 may take the user 238 out of the AR tutorial 143. Back 428 is acommand 112 as disclosed in conjunction with FIG. 1.

Capture 432 is a user interface element, such as an icon, that whenselected captures an image of the AR user display 144 and/or AR tutorialdisplay 142. In some embodiments, a long press on capture 432 captures avideo of the AR user display 144 and/or AR tutorial display 142. Capture432 is a command 112 as disclosed in conjunction with FIG. 1. Thefunctionality of capture 432 may be invoked in different ways asdisclosed in conjunction with FIG. 1. The functionality of back 428and/or capture 432 may depend on the context with which they areselected. Synchronized 434 indicates that tutorial motion 216 andtutorial effects 218 are synchronized with AR motion 217 and AR effects219, respectively, in accordance with some embodiments. For example, thesynchronize effects and motion module 106, the generate user imagesmodule 108, and/or the generate tutorial images module 104 may performthe functionality of synchronized 434 as disclosed herein.

The AR user display 144 is generated by the generate user images module108. The generate user images module 108 may perform image adjustmentsfrom the live images 134 and/or user video 230. For example, thegenerate user images module 108 may take an image of the user 238captured via the camera 130 and locate a body part 222 associated withstep N 202 of the AR tutorial 143. For example, as illustrated in FIG. 5a right eye. Generate user images module 108 may then zoom in on theimage captured of the user 238 so that the body part 222 is proportionalin size to the body part 222 of the presenter 236. The user 238 may bemoving so that generate user images module 108 may continually adjustthe display of the image of the user 238 on the AR user display 144. Insome embodiments, a creator of the AR tutorial 143 may determine avisible area 206 (FIG. 2), zoom level 208, and/or playback speed value210 for the AR tutorial 143 that can be used by the generate user imagesmodule 108 to perform image adjustments to the image of the user 238 fordisplay in the AR user display 144.

In some embodiments, AR tutorial 143 will loop for each step of the ARtutorial 143 until the user 238 selects to move to a next step. This isdescribed in further detail in conjunction with FIGS. 15 and 16. In someembodiments, AR tutorial 143 progresses to a next step, such as past thestep marks 426A and 426B, without looping or pausing. In someembodiments, AR tutorial 143 pauses at the end of a step such as step1608A, 1608B, or 1608C of FIG. 16. In some embodiments, AR tutorial 143pauses at the end of a step until user 238 indicates to move to the nextstep. For example, the user can indicate a command to move to the nextstep by a selection of a user interface element, a movement of the user238 within the AR user display 144, a sound, and so forth. In someembodiments, the user 238 can perform a customization 226 of FIG. 2,such as changing a color 316 and/or brush width 318.

In some embodiments, the AR tutorial module 102 presents a selectionmenu 320 to the user 238, and, in response to a selection of acustomization 226 by the user 238, updates AR effects 219 and/or ARmotion 217, and displays the user 238 in the AR user display 144 basedon the updated AR effects 219 and/or AR motion 217. Screen 1500 of FIG.15 illustrates an example where a different current color 1216 may beselected by the user 238.

In some embodiments, the user 238 can switch between a full-screen ARuser display 144 and a half-screen or partial screen 132 view of theuser 238 with the AR effects 420 and/or AR motion 216. In someembodiments, the user 238 is presented with an option to turn off AReffects 420. The user 238 may then apply a beauty product data 302 tothemselves and use the AR motion 216 to assist themselves in applyingthe beauty product data 302, in accordance with some embodiments.

FIGS. 5A, 5B, and 5C illustrate the operation 500A, 500B, 500C of an ARtutorial 143, in accordance with some embodiments. The camera 130,screen 132, AR tutorial display 142, AR tutorial 143, AR user display144, and mobile device 146 are the same or similar as the elements withlike numbers of FIG. 1. Tutorial motion 216A, 216B, 216C, tutorialeffects 218A, 218B, 218C, AR motion 217A, 217B, 217C, AR effects 219A,219B, 219C, presenter 236, beauty products 224, playback speed value210, and user 238 are the same or similar as the elements with likenumbers of FIG. 2. Playback speed bar 414, play bar 422, current play424A, 424B, 424C, step marks 426, back 428, time in tutorial 430A, 430B,430C, capture 432, synchronized 434 are the same or similar as theelements with like numbers of FIG. 4.

FIGS. 5A, 5B, and 5C illustrate that tutorial motion 216A, 216B, 216Cand tutorial effects 218A, 218B, 218C are synchronized 434 with ARmotion 217A, 217B, 217C, and AR effects 219A, 219B, 219C, respectively.FIG. 5A illustrates a time in tutorial of “0:12” or 12 seconds. FIG. 5Billustrates a time in tutorial of “0:17” or 17 seconds. FIG. 5Cillustrates a time in tutorial of “0:22” or 22 seconds. The AR motion217A, 217B, and 217C simulate the motion of tutorial motion 216A, 216B,216C, respectively. Tutorial motion 216A, 216B, 216C refer to thechanges in the movement of the beauty product 224A, in accordance withsome embodiments. The AR effects 219A, 219B, 219C simulate the tutorialeffects 218A, 218B, 218C, respectively. Synchronizing the tutorialmotion 216 and tutorial effects 218 with the AR motion 217 and AReffects 219, respectively, enables the user 238 to see how theapplication of the beauty products 224 would look on her in a similarway as the application of the beauty products 224 are applied to thepresenter 236.

FIGS. 6 and 7 are disclosed in conjunction with one another. FIG. 6illustrates a flow diagram 600 for using an AR tutorial 602, inaccordance with some embodiments. FIG. 7 illustrates a point of entry608, in accordance with some embodiments. Screen 600 is the same orsimilar as screen 132 of FIG. 1. Camera 130, AR Tutorial display 142, ARuser display 144, mobile device 146 are the same or similar as theelements with like numbers of FIG. 1. AR tutorial 606 is the same orsimilar as AR tutorial 143 of FIG. 1.

A user 238 (not illustrated) of AR tutorial 606 uses a mobile device 146with a camera 130. The user 238 selects 610 a command 112 to enter theAR tutorial 606 from a point of entry 608. For example, as illustratedin FIG. 8, a user 238 selects 610 command 112 capture 832 to enter ARtutorial 606 where the AR tutorial 606 is being highlighted or previewedin screen 800. As illustrated in FIG. 7, a user may enter the ARtutorial 606 via an AR tutorial carousel 702, discover show 704, context706, or search 708. Context 706 indicates that AR tutorials 606 (FIG. 6)may be offered to the user 238 within the context of another task theuser 238 is performing. For example, the user may be watching a video orreceive an image and be offered a link to AR tutorial 606 that willteach the user how to apply makeup to look like a person in the video orimage.

FIGS. 8, 9, and 10 illustrate points of entry, in accordance with someembodiments. FIG. 8 illustrates an AR tutorial carousel 702, inaccordance with some embodiments. Screen 800 is the same or similar asscreen 132 of FIG. 1. Camera 130, AR user display 144, and mobile device146 are the same or similar as the elements with like numbers of FIG. 1.User 238 is the same or similar as user 238 of FIG. 2. The AR effects420, and back 428 are the same or similar as the elements with likenumbers of FIG. 4. AR tutorial 606 is the same or similar as AR tutorial606 of FIG. 6. Finger 810 is a finger of the user 238.

Capture 832 indicates that the AR tutorial 606 highlighted by capture832 is being previewed on the AR user display 144 with the user 238having AR effects 420 from the AR tutorial 606 added to the user 238.The user 238 can preview AR tutorial 606 and determine whether to enterAR tutorial 606. If user 238 selects 610 (FIG. 6) capture 832, such aswith finger 810, then the user 238 enters the AR tutorial 606 (FIG. 6).For example, the user can view the AR tutorial 606 via screen 600 ofFIG. 6. Selecting capture 832 is a command 112 of FIG. 1. The user 238may preview other AR tutorials that are indicated as part of the ARtutorial carousel 702. For example, the user can swipe a finger 810 tomove different AR tutorials under capture 832. AR tutorial carousel 702is a collection of items that can be put under capture 832 and thenselected by the user 238. Selects 610 (FIG. 6) may be performed in adifferent way. Other AR tutorials may be moved under the capture 832element in different ways. In some embodiments, a selection of back 428would return the user 238 to a screen (not illustrated) before screen800 of FIG. 8.

FIG. 9 illustrates points of entry 608 into AR tutorial, in accordancewith some embodiments. Screen 900 is the same or similar as screen 132of FIG. 1. Mobile device 146 is the same or similar as the elements withlike numbers of FIG. 1. Back 428 is the same or similar as the elementwith like number of FIG. 4. Finger 810 is the same or similar as theelement with like number of FIG. 8. AR tutorials 906A and 906B are thesame or similar as AR tutorial 606 of FIG. 6. Discover shows 904 is thesame or similar as discover shows 704 of FIG. 7. Search 902 is the sameor similar as search 708 of FIG. 7.

A select 610 (FIG. 6) by user 238 (not illustrated), such as with finger810, brings the user 238 into screen 600 of FIG. 6. The user 238 mayselect 610 an AR tutorial 906A, 906B by entering one or more searchterms in search 902 and selecting an AR tutorial from search results(not illustrated). The user may select 610 (FIG. 6) an AR tutorial 906Afrom subscriptions 906. The user may select 610 AR tutorial 906B fromdiscovery shows 904. AR tutorials 906A, 906B may be displayed withinformation 907B and/or image 909B. Information 907B and/or image 909Bmay include information from AR tutorial data 202 such as tutorialinformation 232, presenter 236, and so forth. In some embodiments, aselection of back 428 returns the user to a screen (not illustrated)before screen 900 of FIG. 9.

FIG. 10 illustrates a point of entry 608, in accordance with someembodiments. Screen 1000 is the same or similar as screen 132 of FIG. 1.AR user display 144 and mobile device 146 are the same or similar as theelements with like numbers of FIG. 1. Back 428 is the same or similar asthe element with like number of FIG. 4. AR tutorial 606 is the same orsimilar as AR tutorial 606 of FIG. 6. Finger 810 is the same or similaras the finger 810 of FIG. 8. Select icon 1002 illustrates an icon thatwhen selected by the user, brings the user to screen 600 of FIG. 6, inaccordance with some embodiments. Screen 1000 illustrates a preview ofAR tutorial 606, in accordance with some embodiments.

FIG. 11 illustrates a point of entry, in accordance with someembodiments. Mobile device 146, AR tutorial display 142, and AR userdisplay 144 are the same or similar as the elements with like numbers ofFIG. 1. User 238 is the same or similar as user 238 of FIG. 2. AReffects 420, capture 432, back 428 are the same or similar as theelements with like numbers of FIG. 4. Finger 810 is the same or similaras the element with like number of FIG. 8.

Preview of AR tutorial 1102 may include educational information thateducates the user 238 on how to use the AR tutorial 606 that is thesubject of the preview of AR tutorial 1102, such as indications of howto step through AR tutorial 606. AR effects 420 are added to the user238. User 238 may preview the results of AR tutorial that is the subjectof AR tutorial display 142 with the AR effects 420 by viewing screen1100.

A select 610 (FIG. 6) of capture 432, such as with finger 810, bringsthe user 238 to screen 600 of FIG. 6. In some embodiments, the user 238is already in AR tutorial 606 of FIG. 6 and the preview of AR tutorial1102 is a start screen for AR tutorial 606 to provide information to theuser 238, such as educational information on how to use AR tutorial 606,types of make-up used, and so forth. In some embodiments, additionalinformation may be displayed in screen 1100 such as information from ARtutorial data 202.

Returning to FIG. 6, once a user selects 610 to enter the AR tutorial606 from a point of entry 608 as disclosed in conjunction with FIGS.7-11, the user's options include capture image 616A, completing the ARtutorial 622, or exit 613 the AR tutorial 606. The user selection ofcapture image 616A brings the user to screen 1200B or 1300. The user maybe done 612A with preview and send flow 628A and return to screen 600 asdisclosed in conjunction with FIGS. 12 and 13. The user may move frompreview and send flow 628A to full camera 630 via switch to/from fullcamera 632. For example, as illustrated in FIG. 12, the user 238 mayselect full screen 1216 to enter screen 1300 of FIG. 13 via full screen1302.

In accordance with some embodiments, the user completing AR tutorial 606brings the user to full camera 630. For example, as illustrated in FIG.13, AR user display 144 is in a full screen mode. The user may return620 to screen 600 as disclosed in conjunction with FIG. 13. For example,as illustrated in FIG. 13, the user 238 may select back 428.

The user may be done with full camera 624. For example, as illustratedin FIG. 13, user 238 may select back 428 from screen 1300 to be donewith full camera 624 and be brought to return to point of entry 614. Theuser may switch to/from full camera 632 to go back to preview and sendflow 628A. For example, as illustrated in FIG. 13, user 238 may selectback 428 to be returned to screen 1200A of FIG. 12 when the user 238entered 1300 via full screen 1302. The user may capture image 616B to bebrought to preview and send flow 628B. For example, as illustrated inFIG. 13 user 238 may capture an image by selecting capture 432 to bebrought to screen 1400 of FIG. 14. The user may be done 612B frompreview and send flow 628B. For example, as disclosed in conjunctionwith FIG. 14, user 238 may return 1456 to return to point of entry 614.

The user may exit 613 from AR tutorial 606 to enter return to point ofentry 614. For example, user 238 of FIG. 4 may select back 428 to returnto a previous screen. Return to point of entry 614 returns the user toanother screen that is not part of the AR tutorial 606 and may be thelast screen the user was presented before entering the AR tutorial 606such as screen 800 of FIG. 8.

FIG. 12 illustrates capturing an image, in accordance with someembodiments. Screen 1200A and screen 1200B are the same or similar asscreen 132 of FIG. 1. Camera 130, AR tutorial display 142, AR userdisplay 144, and mobile device 146 are the same or similar as theelements with like numbers of FIG. 1. Presenter 236 and user 238 are thesame or similar as the elements with like numbers of FIG. 2. Tutorialmotion 408, tutorial effects 410, AR motion 216, AR effects 420, back428, capture 432 are the same or similar as the elements with likenumbers of FIG. 4. AR tutorial 606 is the same or similar as AR tutorial606 of FIG. 6. Finger 810 is the same or similar as finger 810 of FIG.8.

The user 238 may select capture 432 with her finger 810 during ARtutorial display 606. When the user 238 selects capture 432, it invokescapture image 1202 command, which captures captured image 1214. Captureimage 1202 is a command 112. The user 238 may edit and enhance 1208 thecaptured image 1214, save 1210 the captured image 1214, send 1212 thecaptured image 1214, or go back 1204, 428, in accordance with someembodiments. The AR effects 219 are included in the captured image 1214and the AR motion 217 is not included in the captured image 1214, inaccordance with some embodiments. In some embodiments, the AR motion 217is included in the captured image 1214. In some embodiments, an optionis provided to the user 238 to include the AR motion 217.

Return 1206 returns the user from screen 1200B to previous screen 1200A,in accordance with some embodiments. Screen 1200B may return 1206 toscreen 1200A after the user 238 saves 1210 the captured image 1214,sends 1212 the captured image 1214, or selects go back 1204, 428, inaccordance with some embodiments. In some embodiments, when the user 238selects capture 432, such as with finger 810, AR user display 144occupies the entire screen 1200B such as screen 1300 rather than halfthe screen 1200B. In some embodiments, selecting full screen 1216 bringsthe user 238 to screen 1300 of FIG. 13.

FIG. 13 illustrates capturing an image, in accordance with someembodiments. Screen 1300 is the same or similar as screen 132 of FIG. 1.Camera 130, screen 1300, mobile device 146, AR user display 144 are thesame or similar as the elements with like numbers of FIG. 1. User 238,AR effects 420, back 428, return 428, capture 432 are the same orsimilar as the elements with like numbers of FIG. 4. AR tutorial 606 isthe same or similar as AR tutorial 606 of FIG. 6. Finger 810 is the sameor similar as finger 810 of FIG. 8.

Screen 1300 is a live image of the user 238 from camera 130. The user238 enters screen 1300 by complete AR tutorial 622 of FIG. 6 or byselecting full screen 1216 of FIG. 12 to invoke full screen 1302command, in accordance with some embodiments. Full screen 1302 is acommand 112. The user 238 enters screen 1400 of FIG. 14 by selectingcapture 432. For example, with her finger 810. Edit and enhance 1308provides options for adding to the screen 1300 added effects 1306. TheAR effects 420 are included in screen 1300. AR user display 144 isdisplayed on a full screen. Back 428 takes the user 238 to a previousscreen such as screen 1200A of FIG. 12 or screen 132 of FIG. 4, inaccordance with some embodiments.

FIG. 14 illustrates captured images 1414 and 1464, in accordance withsome embodiments. Screens 1400, 1450 are the same or similar as screen132 of FIG. 1. Camera 130, AR user display 144, and mobile device 146are the same or similar as the elements with like numbers of FIG. 1. AReffects 219, back 428, and user 238 are the same or similar as theelements with like numbers of FIG. 4. AR tutorial 606 is the same orsimilar as AR tutorial 606 of FIG. 6. Finger 810 is the same or similaras finger 810 of FIG. 8.

The AR user display 144 is displayed as a full screen on screens 1400,1450. The user 238 of FIG. 14 comes to screen 1400 after selecting acommand to capture 1410 an image. For example, user 238 of FIG. 13selects capture 432 to arrive at screen 1400. Capture 1410, selects send1402, return 1224, and return 1456 are commands 112. The user 238 maysend 1212 the captured image 1414. For example, user 238 may select send1412, which sends the captured image 1414. AR tutorial 606 may invokereturn 1406, 1456 after the captured image 1414 is sent. The user 238may return 1406, 1456 to a previous screen such as screen 1300, byselecting back 1404,1454 or back 428. The user 238 may perform aselection with her finger 810. For example, user 238 may select send1412 with a finger 810. The user 238 may save 1410 the captured image1414. The user 238 may edit and enhance 1408 the captured image 1414such as modify the image to add added effect 1224. Captured image 1414includes AR effects 420.

The user 238 comes to screen 1450 after selecting a command to send animage of screen 1400. For example, the user 238 selects send 1212. ARtutorial 606 may modify the captured image 1464 to add added effects1456 before sending the captured image 1464. The added effects 1456identify the creator of the AR tutorial 606, identify shows associatedwith the AR tutorial 606, and/or provide other information from ARtutorial data 202. As illustrated, “Face” may be the originator of theAR tutorial 606 and the AR tutorial 606 may have a name of “Celebritymakeover.” “Met Gala Moonshine” may be a related AR tutorial. The user238 of FIG. 14 may be named “JUSTINE” as illustrated on screen 1450. Theuser 238 may return 1456 either based on a timer or selection of a back428, 1454. The added effects 1456 may be included in AR tutorial data202 such as tutorial information 232 or presenter 236.

FIG. 15 illustrates information 1500 for a beauty product, in accordancewith some embodiments. Mobile device 146 and AR tutorial 142 are thesame or similar as the elements with like numbers of FIG. 1. Screen 1500is the same or similar as screen 132 of FIG. 1. Back 428 and beautyproduct 224B are the same or similar as elements with like numbers ofFIG. 4.

A user may arrive at screen 1500 from select 1510. Select 1510 is acommand 112. For example, referring to FIG. 4, a user 238 may selectbeauty product 224B. Back 428 will bring the user back to the screenwhere the user came from. For example, back to screen 132 of FIG. 4.Manufacturer 1502 is a manufacturer of the beauty product 224B.Manufacturer may be included in beauty product data 302 of FIG. 3.Hotlink 1504 is one or more hotlinks to purchase or provide additionalinformation regarding beauty product 224B. Hotlink is included inpurchase page 306 of FIG. 3 and/or beauty product information 304.Current color 1508 indicates a current selection of a variation of thebeauty product 224B, such as color 316 of FIG. 3. Competitors 1506provides an indication of competitors of the beauty product 224B.Competitors may be included in competing products 328. A selection ofcompetitors 1506 brings the user to a screen (not illustrated) withinformation regarding the competitor. Different information may bedisplayed than is illustrated such as information from AR tutorial data202 of FIG. 2 and/or beauty product data 302 of FIG. 3.

FIG. 16 illustrates steps of an AR tutorial 1600, in accordance withsome embodiments. Step marks 1612 are the same or similar as step marks426 of FIG. 4. Current play 1614 is the same or similar as current play424. Play bar 1610 is the same or similar as play bar 422. Beautyproducts 1606 are the same or similar as beauty product data 302 asdisclosed in conjunction with FIG. 3. Steps 1608 are the same or similaras step N 204 of FIG. 2. AR tutorial 1600 is the same or similar as ARtutorial 143.

The play bar 1616 indicates a duration of time of the AR tutorial 1600.Step 1 1608A is from the beginning of the play bar 1610 to step mark1612A. Step 2 1608B is from step mark 1612A to step mark 1612B. Step 31608C is from step mark 1612B to end of play bar 1610. Steps 1608 mayinclude different parameters such as different beauty products 1606 foreach step 1608. Each step 1608 may have one or more beauty products1606. For example, as illustrated in FIG. 17, screen 1700A, which may bestep 1 1608A of AR tutorial 1600, includes beauty product 224A andbeauty product 224B; and, screen 1700B, which may be step 2 1608B,includes beauty product 1706A and beauty product 1706B.

Each step, such as 1608A, 1608B, and 1608C, may indicate a differentstep in a tutorial. In one example, step 1 1608A is a cleanse with abeauty product 1606A, step 2 1608B is applying a foundation with abeauty product 1606B, and step 3 1608C is applying a blush with a beautyproduct 1606C.

FIG. 17 illustrates forward 1604 and back 1602 of FIG. 16, in accordancewith some embodiments. Camera 130, screen 132, AR tutorial display 143,AR user display 144, and mobile device 146 are the same or similar asthe elements with like numbers of FIG. 1. Presenter 236, beauty products224, playback speed value 210, playback speed bar 414, user 238, playbar 422, step marks 426, back 428, capture 432, tutorial motion 216,tutorial effects 218, AR motion 217, AR effects 219, current play 424A,424B, time in tutorial 430A, 430B are the same or similar as theelements with like numbers of FIG. 4. Forward 1604, back 1602, and ARtutorial 1600 is the same or similar as AR tutorial 1600 of FIG. 16.

As illustrated in FIG. 17, the screen 1700A indicates that step 1, suchas step 1 1608A, is over. The user 238 may invoke forward 1604 byselecting next 1702, in accordance with some embodiments. Forward 1604is a command 112, in accordance with some embodiments. The user 238 mayinvoke forward 1604 by moving the current play 424A after step mark426A, in accordance with some embodiments. The user 238 may invoke back1602 by selecting back 426, in accordance with some embodiments. ARtutorial 1600 may respond to back 1602 by moving the current play 424Ato a position within a previous step 1608A, 1608B, 1608C. Back 1602 is acommand 112. The user 238 may invoke back 1602 by moving current play424B to a position before step mark 426A so that current play 424B iswithin a previous step. The user 238 may move among the steps 1608A,1608B, 1608C in a different way.

FIG. 18 is a block diagram showing an example of an AR tutorial system1800, in accordance with some embodiments. The AR tutorial system 1800includes a client device 102, which hosts a number of applicationsincluding an AR tutorial application 1804. Client device 1802 includesAR tutorial client application 1814, which is communicatively coupled toa messaging server system 1808 via a network 1806 (e.g., the Internet).

AR tutorial client application 1814 is able to communicate and exchangedata with the AR tutorial server system 1808 via the network 1806. Thedata exchanged between AR tutorial client application 1814 and ARtutorial server system 1808, includes functions (e.g., commands toinvoke functions) as well as payload data (e.g., text, audio, video orother multimedia data). For example, AR tutorial application 1804 may bethe same or similar as AR tutorial module 1802 and the data exchangedmay include AR tutorial client application 1814. AR tutorial serversystem 1808 may include AR tutorial data 202, beauty product date 302,and the AR tutorial server application 1814, which may be downloaded tothe client device 1802. AR tutorial client application 1804 and/or ARtutorial service application 1814 may be the same or similar as ARtutorial module 102.

The AR tutorial server system 1808 provides server-side functionalityvia the network 1806 to AR tutorial client application 1804. Whilecertain functions of the AR tutorial system 1800 are described herein asbeing performed by either AR tutorial client application 1804 or by theAR tutorial server system 1808, the location of certain functionalityeither within the AR tutorial client application 1804 or the AR tutorialserver system 1808 is a design choice. For example, it may betechnically preferable to initially deploy certain technology andfunctionality within the AR tutorial server system 1808, but to latermigrate this technology and functionality to the AR tutorial clientapplication 1804 where a client device 1802 has a sufficient processingcapacity. In some embodiments, AR tutorial server application 1814provides functionality to the AR tutorial client application 1804 withregards to AR tutorials.

The AR tutorial server system 1808 supports various services andoperations that are provided to the AR tutorial client application 1804.Such operations include transmitting data to, receiving data from, andprocessing data generated by the AR tutorial client application 1804.This data may include, AR tutorial module 1802, AR tutorial data 1902,beauty product data 2002, client device information, geolocationinformation, media annotation and overlays, social network information,and live event information, as examples. Data exchanges within the ARtutorial system 1800 are invoked and controlled through functionsavailable via user interfaces (UIs) of the AR tutorial clientapplication 1804.

Turning now specifically to the AR tutorial system 1800, an ApplicationProgram Interface (API) server 1810 is coupled to, and provides aprogrammatic interface to, an application server 1812. The applicationserver 1812 is communicatively coupled to a database server 1818, whichfacilitates access to a database 1820 in which is stored data associatedwith AR tutorial client application 1804 and AR tutorial serverapplication 1814.

API server 1810 receives and transmits data between client devices 1802and application server 1812. Specifically, the API server 1810 providesa set of interfaces (e.g., routines and protocols) that can be called orqueried by the AR tutorial client application 1804 in order to invokefunctionality of the application server 1812. The API server 1810exposes various functions supported by the application server 1812,including account registration, login functionality, thesending/receiving of data and applications, via the application server1812, to/from AR tutorial client application 1804. The data andapplications may include AR tutorial module 102, AR tutorial data 202,beauty product data 302, media files (e.g., AR tutorials oradvertisements for AR tutorials). The data may be sent from clientdevice 1802A to client device 1802B via AR tutorial server system 1808.For example, client device 1802A may create AR tutorial data 202 andclient device 1802B may download the AR tutorial data 202 and execute ARtutorial module 102 with AR tutorial data 202 from client device 1802B.Additionally, client devices 1802 may access the Internet via ARtutorial server system 1808, in accordance with some embodiments. ARtutorial server system 1808 provides access to client devices 1802 otherdata including a collection of media data (e.g., tutorial or story), theretrieval of a list of friends of a user of a client device 1802, theretrieval of such collections, the retrieval of messages and content,the adding and deletion of friends to a social graph, the location offriends within a social graph, opening an application event (e.g.,relating to AR tutorial client application 1804), and searching for ARtutorials.

The application server 1812 hosts a number of applications andsubsystems, including an AR tutorial server application 1814, an imageprocessing system 1816, and a social network system 1822. The ARtutorial server application 1814 implements a number of AR tutorialprocessing technologies and functions, particularly related to theadvertising for AR tutorials, creation of AR tutorials, and playing ofAR tutorials. As disclosed herein, text and media content from multiplesources may be aggregated into collections of content (e.g., calledstories, galleries, or AR tutorials). The application server 1812 alsoincludes an image processing system 1816 that is dedicated to performingvarious image processing operations, typically with respect to images orvideo received within the payload of a message at the AR tutorial clientapplication 1804. For example, in some embodiments, image processingsystem 1816 may perform one or more of the functions of determine bodypart module 124, determine effects module 128, or determine motionmodule 122.

The Application server 1822 supports various social networking functionsand services, and makes these functions and services available to the ARtutorial application 1814. To this end, the social network system 1822maintains and accesses an entity graph 2004 (as shown in FIG. 20) withinthe database 1820. Examples of functions and services supported by thesocial network system 1822 include the identification of other users ofthe AR tutorial system 1800 with which a particular user hasrelationships or is “following”, and also the identification of otherentities and interests of a particular user, e.g., users that haveprovided AR tutorials. The application server 1812 is communicativelycoupled to a database server 1818, which facilitates access to adatabase 1820 in which is stored data associated with AR tutorialsprocessed by the AR tutorial application 1814.

FIG. 19 is block diagram illustrating further details regarding the ARtutorial system 1800, according to example embodiments. The clientdevices 1802 may include a messaging client application 1905, which mayinclude an ephemeral timer system 1902, a collection management system1904 and an annotation system 1906. For example, the messaging clientapplication 2105 may be used to edit, enhance, and/or send the screen ofclient device 1802 as a message or save as a story.

The application server 1812 may include a message server application1914. The ephemeral timer system 1902 is responsible for enforcingtemporary access to content permitted by messaging client application1905 and messaging server application 1914. To this end, the ephemeraltimer system 1902 incorporates a number of timers that, based onduration and display parameters associated with a message, or collectionof messages (e.g., a story), selectively display and enable access tomessages and associated content via the messaging client application1905.

The collection management system 1904 is responsible for managingcollections of media (e.g., collections of text, image video, ARtutorials data, beauty products, and audio data). In some examples, acollection of content (e.g., messages, including images, video, text andaudio) may be organized into an “event gallery” or an “event story”and/or as a “Make Over Tutorial.” Such a collection may be madeavailable for a specified time period, such as the duration of an eventto which the content relates. For example, content relating to a musicconcert may be made available as a “story” for the duration of thatmusic concert. The collection management system 1904 may also beresponsible for publishing an icon that provides notification of theexistence of a particular collection to the user interface of the ARtutorial client application 1804.

The collection management system 1904 furthermore includes a curationinterface 1908 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface1908 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages). Additionally, the collection management system 1904employs machine vision (or image recognition technology) and contentrules to automatically curate a content collection. In certainembodiments, compensation may be paid to a user for inclusion ofuser-generated content into a collection. In such cases, the curationinterface 1908 operates to automatically make payments to such users forthe use of their content.

The annotation system 1906 provides various functions that enable a userto annotate or otherwise modify or edit media content associated with amessage. For example, the annotation system 1906 provides functionsrelated to the generation and publishing of media overlays for messagesprocessed by the AR tutorial system 1800. The annotation system 1906operatively supplies a media overlay or supplementation (e.g., an imagefilter) to the messaging client application 1905 based on a geolocationof the client device 2102. In another example, the annotation system1906 operatively supplies a media overlay to the messaging clientapplication 1905 based on other information, such as social networkinformation of the user of the client device 1802. A media overlay mayinclude audio and visual content and visual effects. Examples of audioand visual content include pictures, texts, logos, animations, and soundeffects. An example of a visual effect includes color overlaying. Theaudio and visual content or the visual effects can be applied to a mediacontent item (e.g., a photo) at the client device 1802. For example, themedia overlay may include text that can be overlaid on top of aphotograph taken by the client device 2102. In another example, themedia overlay includes an identification of a location overlay (e.g.,Venice beach), a name of an AR tutorial, a name of show that provides ARtutorials, a name of a live event, or a name of a merchant overlay(e.g., Beach Coffee House). In another example, the annotation system1906 uses the geolocation of the client device 2102 to identify a mediaoverlay that includes the name of a merchant at the geolocation of theclient device 2102. The media overlay may include other indiciaassociated with the merchant. The media overlays may be stored in thedatabase 1820 and accessed through the database server 1818.

In one example embodiment, the annotation system 1906 provides auser-based publication platform that enables users to select a body partand upload content associated with the body part for AR tutorials. Theuser may also specify circumstances under which a particular mediaoverlay should be offered to other users. The annotation system 1906generates a media overlay that includes the uploaded content andassociates the uploaded content with the selected body part to enable auser of the user device 1802 to search for AR tutorial based on the bodypart.

In another example embodiment, the annotation system 1906 provides amerchant-based publication platform that enables merchants to select aparticular media overlay associated with a body part via a biddingprocess. For example, the annotation system 1906 associates the mediaoverlay of a highest bidding merchant with a corresponding body part fora predefined amount of time.

FIG. 20 is a schematic diagram illustrating data structures 2000 whichmay be stored in the database 1820 of the AR tutorial server system1808, according to certain example embodiments. While the content of thedatabase 1820 is shown to comprise a number of tables, it will beappreciated that the data could be stored in other types of datastructures (e.g., as an object-oriented database).

The database 1920 includes message data stored within a message table2014. The entity table 2002 stores entity data, including an entitygraph 2004. Entities for which records are maintained within the entitytable 2002 may include individuals, corporate entities, organizations,objects, places, events, etc. Regardless of type, any entity regardingwhich the AR tutorial server system 1808 stores data may be a recognizedentity. Each entity is provided with a unique identifier, as well as anentity type identifier (not shown).

The entity graph 2004 furthermore stores information regardingrelationships and associations between entities. Such relationships maybe social, professional (e.g., work at a common corporation ororganization) interested-based or activity-based, merely for example.

The database 1820 also stores annotation data, in the example form offilters, in an annotation table 2012. Filters for which data is storedwithin the annotation table 2012 are associated with and applied to ARtutorials, videos (for which data is stored in a video table 2010),and/or images (for which data is stored in an image table 2008).Filters, in one example, are overlays that are displayed as overlaid onan AR tutorial, image, or video during presentation to a recipient user.Filters may be of varies types, including user-selected filters from agallery of filters presented to a sending user by the messaging clientapplication 2205 when the sending user is composing a message. Othertypes of filters include geolocation filters (also known as geo-filters)which may be presented to a sending user based on geographic location.For example, geolocation filters specific to a neighborhood or speciallocation may be presented within a user interface by the messagingclient application 2205, based on geolocation information determined bya GPS unit of the client device 2102. Another type of filer is a datafiler, which may be selectively presented to a sending user by themessaging client application 2205, based on other inputs or informationgathered by the client device 1802 during the message creation process.Example of data filters include current temperature at a specificlocation, a current presenter of an AR tutorial, a current showproviding AR tutorial content, a current body part, a current beautyproduct, a current speed at which a sending user is traveling, batterylife for a client device 1802, or the current time.

Other annotation data that may be stored within the image table 2008 isdata corresponding to Lenses® and/or media overlays. One example of amedia overlay is a real-time special effect and sound that may be addedto an image or video. The media overlay may include effects of an ARtutorial. In some embodiments, an AR tutorial 143 may be termed aLenses®. In some embodiments Lenses® comprise media overlays.

The video table 2010 stores video data which, in one embodiment, isassociated with messages, beauty data, or AR tutorials for which recordsare maintained within the message table 2014. Similarly, the image table2008 stores image data associated with messages for which message datais stored in the entity table 2002. The entity table 2002 may associatevarious annotations from the annotation table 2012 with various ARtutorials, beauty products, images, and videos stored in the image table2008 and the video table 2010.

The audio table 2016 stores audio data which, in one embodiment, isassociated with messages or AR tutorials for which records aremaintained within the message table 2014. Similarly, the audio table2016 stores audio data associated with messages or AR tutorials forwhich message data or AR tutorial data is stored in the entity table2002. The entity table 2002 may associate various annotations from theannotation table 2012 with various audio data stored in the audio table2016 or AR tutorials stored in the AR tutorial data 2020. Audio data maybe associated with video data, message data, story data, AR tutorialdata, beauty products, or other types of data via the entity graph 2004.In some embodiments, the audio table 316 stores songs.

A collection table 2006 stores data regarding collections of ARtutorials, beauty products, messages and associated image, video, oraudio data, which are compiled into a collection (e.g., story,collection, make over, body part, presentation of images, or a gallery).The creation of a particular collection may be initiated by a particularuser (e.g., each user for which a record is maintained in the entitytable 2002). A user may create a user collection or “personal story” inthe form of a collection of content that has been created andsent/broadcast by that user. To this end, the user interface of themessaging client application 2104 may include an icon that isuser-selectable to enable a sending user to add specific content to hisor her user collection or personal story.

A collection may also constitute a “live story,” which is a collectionof content from multiple users that is created manually, automatically,or using a combination of manual and automatic techniques. For example,a contemporaneous collection or “live story” may constitute a curatedstream of user-submitted content from varies locations, events, beautyproducts, or body parts. Users whose client devices have locationservices enabled and are at a common location event at a particular timemay, for example, be presented with an option, via a user interface ofthe messaging client application 1804, to contribute content to aparticular contemporaneous collection or live story. The contemporaneouscollection or live story may be identified to the user by the messagingclient application 1804, based on his or her location. The end result isa contemporaneous collection or “live story” told from a communityperspective.

A further type of content collection is known as a location collectionor “location story”, which enables a user whose client device 1802 islocated within a specific geographic location (e.g., on a college oruniversity campus) to contribute to a particular collection. In someembodiments, a contribution to a location collection or location storymay require a second degree of authentication to verify that the enduser belongs to a specific organization or other entity (e.g., is astudent on the university campus). AR tutorial data 2020 includes ARtutorial data 202 as disclosed herein. Beauty products 2018 includesbeauty product data 302 as disclosed herein. In some embodiments,content collection may be known as a “make over” and be associated witha body part, a show that provides AR tutorial content, and/or apresenter.

FIG. 21 is a diagrammatic representation of the machine 2100 withinwhich instructions 2108 (e.g., software, a program, an application, anapplet, an app, or other executable code) for causing the machine 2100to perform any one or more of the methodologies discussed herein may beexecuted. For example, the instructions 2108 may cause the machine 2100to execute any one or more of the methods and/or functions describedherein. The instructions 2108 transform the general, non-programmedmachine 600 into a particular machine 2100 programmed to carry out thedescribed and illustrated functions in the manner described. The machine2100 may operate as a standalone device or may be coupled (e.g.,networked) to other machines. In a networked deployment, the machine2100 may operate in the capacity of a server machine or a client machinein a server-client network environment, or as a peer machine in apeer-to-peer (or distributed) network environment. The machine 2100 maycomprise, but not be limited to, a server computer, a client computer, apersonal computer (PC), a tablet computer, a laptop computer, a netbook,a set-top box (STB), a PDA, an entertainment media system, a cellulartelephone, a smart phone, a mobile device, a wearable device (e.g., asmart watch), a smart home device (e.g., a smart appliance), other smartdevices, a web appliance, a network router, a network switch, a networkbridge, or any machine capable of executing the instructions 2108,sequentially or otherwise, that specify actions to be taken by themachine 2100. Further, while only a single machine 2100 is illustrated,the term “machine” shall also be taken to include a collection ofmachines that individually or jointly execute the instructions 2108 toperform any one or more of the methodologies discussed herein. In someembodiments, an apparatus of the machine 2100 is configured to performone or more of the functions as disclosed herein.

The machine 2100 may include processors 2102, memory 2104, and I/Ocomponents 2138, which may be configured to communicate with each othervia a bus 2140. In an example embodiment, the processors 2102 (e.g., aCentral Processing Unit (CPU), a Reduced Instruction Set Computing(RISC) Processor, a Complex Instruction Set Computing (CISC) Processor,a Graphics Processing Unit (GPU), a Digital Signal Processor (DSP), anASIC, a Radio-Frequency Integrated Circuit (RFIC), another processor, orany suitable combination thereof) may include, for example, a processor2106 and a processor 2110 that execute the instructions 2108. The term“processor” is intended to include multi-core processors that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.21 shows multiple processors 2102, the machine 2100 may include a singleProcessor with a single core, a single Processor with multiple cores(e.g., a multi-core Processor), multiple processors with a single core,multiple processors with multiples cores, or any combination thereof.

The memory 2104 includes a main memory 2112, a static memory 2114, and astorage unit 2116, both accessible to the processors 2102 via the bus2140. The main memory 2104, the static memory 2114, and storage unit2116 store the instructions 2108 embodying any one or more of themethodologies or functions described herein. The instructions 2108 mayalso reside, completely or partially, within the main memory 2112,within the static memory 2114, within machine-readable medium 2118within the storage unit 2116, within at least one of the processors 2102(e.g., within the Processor's cache memory), or any suitable combinationthereof, during execution thereof by the machine 2100.

The I/O components 2138 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 2138 that are included in a particular machine will depend onthe type of machine. For example, portable machines such as mobilephones may include a touch input device or other such input mechanisms,while a headless server machine will likely not include such a touchinput device. It will be appreciated that the I/O components 2138 mayinclude many other components that are not shown in FIG. 21. In variousexample embodiments, the I/O components 2138 may include user outputcomponents 2124 and user input components 2126. The user outputcomponents 2124 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a touch screen, a projector, or a cathoderay tube (CRT)), acoustic components (e.g., speakers), haptic components(e.g., a vibratory motor, resistance mechanisms), other signalgenerators, and so forth. The user input components 2126 may includealphanumeric input components (e.g., a keyboard, a touch screenconfigured to receive alphanumeric input, a photo-optical keyboard, orother alphanumeric input components), point-based input components(e.g., a mouse, a touchpad, a trackball, a joystick, a motion sensor, oranother pointing instrument), tactile input components (e.g., a physicalbutton, a touch screen that provides location and/or force of touches ortouch gestures, or other tactile input components), audio inputcomponents (e.g., a microphone), and the like.

In further example embodiments, the I/O components 2138 may includebiometric components 2128, motion components 2130, environmentalcomponents 2132, or position components 2134, among a wide array ofother components. For example, the biometric components 2128 includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye-tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram-basedidentification), and the like. The motion components 2130 includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope). Theenvironmental components 2132 include, for example, one or cameras (withstill image/photograph and video capabilities), illumination sensorcomponents (e.g., photometer), temperature sensor components (e.g., oneor more thermometers that detect ambient temperature), humidity sensorcomponents, pressure sensor components (e.g., barometer), acousticsensor components (e.g., one or more microphones that detect backgroundnoise), proximity sensor components (e.g., infrared sensors that detectnearby objects), gas sensors (e.g., gas detection sensors to detectionconcentrations of hazardous gases for safety or to measure pollutants inthe atmosphere), or other components that may provide indications,measurements, or signals corresponding to a surrounding physicalenvironment. The position components 2134 include location sensorcomponents (e.g., a GPS receiver Component), altitude sensor components(e.g., altimeters or barometers that detect air pressure from whichaltitude may be derived), orientation sensor components (e.g.,magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 2138 further include communication components 2136operable to couple the machine 2100 to a network 2120 or devices 2122via respective coupling or connections. For example, the communicationcomponents 2136 may include a network interface Component or anothersuitable device to interface with the network 2120. In further examples,the communication components 2136 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 2122 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a USB).

Moreover, the communication components 2136 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 2136 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components2136, such as location via Internet Protocol (IP) geolocation, locationvia Wi-Fi® signal triangulation, location via detecting an NFC beaconsignal that may indicate a particular location, and so forth.

The various memories (e.g., main memory 2112, static memory 2114, and/ormemory of the processors 2102) and/or storage unit 2116 may store one ormore sets of instructions and data structures (e.g., software) embodyingor used by any one or more of the methodologies or functions describedherein. These instructions (e.g., the instructions 2108), when executedby processors 2102, cause various operations to implement the disclosedembodiments.

The instructions 2108 may be transmitted or received over the network2120, using a transmission medium, via a network interface device (e.g.,a network interface Component included in the communication components2136) and using any one of several well-known transfer protocols (e.g.,hypertext transfer protocol (HTTP)). Similarly, the instructions 2108may be transmitted or received using a transmission medium via acoupling (e.g., a peer-to-peer coupling) to the devices 2122.

FIG. 22 is a block diagram 2200 illustrating a software architecture2204, which can be installed on any one or more of the devices describedherein. The software architecture 2204 is supported by hardware such asa machine 2202 that includes processors 2220, memory 2226, and I/Ocomponents 2238. Machine 2202 is the same or similar as machine 2100, inaccordance with some embodiments. In this example, the softwarearchitecture 2204 can be conceptualized as a stack of layers, where eachlayer provides a particular functionality. The software architecture2204 includes layers such as an operating system 2212, libraries 2210,frameworks 2208, and applications 2206. Operationally, the applications2206 invoke API calls 2250 through the software stack and receivemessages 2252 in response to the API calls 2250.

The operating system 2212 manages hardware resources and provides commonservices. The operating system 2212 includes, for example, a kernel2214, services 2216, and drivers 2222. The kernel 2214 acts as anabstraction layer between the hardware and the other software layers.For example, the kernel 2214 provides memory management, Processormanagement (e.g., scheduling), Component management, networking, andsecurity settings, among other functionality. The services 2216 canprovide other common services for the other software layers. The drivers2222 are responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 2222 can include display drivers,camera drivers, BLUETOOTH® or BLUETOOTH® Low Energy drivers, flashmemory drivers, serial communication drivers (e.g., Universal Serial Bus(USB) drivers), WI-FI® drivers, audio drivers, power management drivers,and so forth.

The libraries 2210 provide a low-level common infrastructure used by theapplications 2206. The libraries 2210 can include system libraries 2218(e.g., C standard library) that provide functions such as memoryallocation functions, string manipulation functions, mathematicfunctions, and the like. In addition, the libraries 2210 can include APIlibraries 2224 such as media libraries (e.g., libraries to supportpresentation and manipulation of various media formats such as MovingPicture Experts Group-4 (MPEG4), Advanced Video Coding (H.264 or AVC),Moving Picture Experts Group Layer-3 (MP3), Advanced Audio Coding (AAC),Adaptive Multi-Rate (AMR) audio codec, Joint Photographic Experts Group(JPEG or JPG), or Portable Network Graphics (PNG)), graphics libraries(e.g., an OpenGL framework used to render in two dimensions (2D) andthree dimensions (3D) in a graphic content on a display), databaselibraries (e.g., SQLite to provide various relational databasefunctions), web libraries (e.g., WebKit to provide web browsingfunctionality), and the like. The libraries 2210 can also include a widevariety of other libraries 2228 to provide many other APIs to theapplications 2206.

The frameworks 2208 provide a high-level common infrastructure that isused by the applications 2206. For example, the frameworks 2208 providevarious graphical user interface (GUI) functions, high-level resourcemanagement, and high-level location services. The frameworks 2208 canprovide a broad spectrum of other APIs that can be used by theapplications 2206, some of which may be specific to a particularoperating system or platform.

In an example embodiment, the applications 2206 may include a homeapplication 2236, a contacts application 2230, a browser application2232, a book reader application 2234, a location application 2242, amedia application 2244, a messaging application 2246, a game application2248, and a broad assortment of other applications such as a third-partyapplication 2240. The applications 2206 are programs that executefunctions defined in the programs. Various programming languages can beemployed to create one or more of the applications 2206, structured in avariety of manners, such as object-oriented programming languages (e.g.,Objective-C, Java, or C++) or procedural programming languages (e.g., Cor assembly language). In a specific example, the third-partyapplication 2240 (e.g., an application developed using the ANDROID™ orIOS™ software development kit (SDK) by an entity other than the vendorof the particular platform) may be mobile software running on a mobileoperating system such as IOS™, ANDROID™, WINDOWS® Phone, or anothermobile operating system. In this example, the third-party application2240 can invoke the API calls 2250 provided by the operating system 2212to facilitate functionality described herein.

FIG. 23 illustrates components of editing an AR tutorial 2300, inaccordance with some embodiments. Camera 130, AR tutorial state 148,recording 150, playing back 152, AR tutorial 143, paused 154, mobiledevice 146 are the same or similar as the elements with like numbers ofFIG. 1. Zoom level 208, presenter 236A, 236B, 236C, visible area 206,playback speed value 210, start time 212, end time 214, are the same orsimilar as the elements with like numbers of FIG. 2. Playback speed bar414 is the same or similar as playback speed bar 414. Screen 2300A,2300B, and 2300C are the same or similar as screen 132. Finger 810 isthe same or similar as finger 810 of FIG. 8. Thumb 2306 is a digit of ahuman being, e.g., the presenter 236B.

As illustrated in screen 2300A, camera 130 is capturing live images 134of FIG. 1 of the presenter 236A as the presenter 236A generates ARtutorial 143 or the presenter 236A is playing back 152 AR tutorial 143.As illustrated in screen 2300A, AR tutorial 143 is paused 154 andpresenter 236A selecting play 2302 will change the AR tutorial state 148to playing back 152 or recording 150.

The presenter 236A of screen 2300A selects to edit 2304. Edit 2304 is acommand 112 of FIG. 1. Edit 2304 may be selected by moving the thumb2306 and finger 810B on the screen 2300B, moving the finger 810C on thescreen 2300C, or moving finger 810D on screen 2300D. Edit 2304 may beinvoked in a different way.

Screen 2300B illustrates edit zoom 2350. The presenter 236B is editingzoom level 208, which indicates a value of “150%”, by moving her thumb2306 and finger 810B. Screen 2300C illustrates edit playback speed 2352.Playback speed value 210 indicates a playback speed value 210 for ARtutorial 143. As illustrated, playback speed value 210 indicates “1.3×”or 1.3 times a normal or standard playback speed. The presenter 236Cmoves her finger 810C to move playback speed indicator 2308 alongplayback speed bar 414 to edit the playback speed value 210. Playbackspeed bar 414 indicates a range of playback speed values 210 that may beselected by moving playback speed indicator 2308.

Screen 2300D illustrates edit video area 2354. The presenter 236D isediting visible 206 by moving her finger 810D. Whole video 2310indicates the size of the whole video, which may be playing back 152 orrecording 150. Visible area 206 indicates the portion of the whole video2310 that is being displayed on the screen 2300D. In some embodiments along hold of finger 810D invokes the command edit video area 2354.

Each of zoom level 208, playback speed value 210, and visible area 206is associated with a start time 212 and end time 214. Zoom level 208,playback speed value 210, and visible area 206 are edited at a starttime 212 and the zoom level 208, playback speed 210, and visible 206stay at the zoom level 208, playback speed value 210, and visible area206 until an end time 214. The end time 214 is determined when the zoomlevel 208, playback speed value 210, and visible area 206 are changed orwhen the AR tutorial 143 enter a new step N 204. In some embodiments,the end time 214 is determined based on AR tutorial module 102 of FIG.1, which resets the zoom level 208, playback speed value 210, andvisible area 206 at the beginning of a step N 204. In some embodiments,start time 212 and/or end time 214 may be set or reset differently.

Edit zoom 2350, edit playback speed 2352, edit video area 2354 arecommands 112 as disclosed in conjunction with FIG. 1. The presentationof the icons may be different in position and appearance. In someembodiments zoom level 208, playback speed value 210, and/or visiblearea 206 are only displayed on the screen 2300B, 2300C, 2300D,respectively, when the values are being edited. In some embodiments editAR tutorial module 158 is configured to respond to commands 112 editzoom 2350, edit playback speed 2352, and/or edit video area 2354 asdisclosed in conjunction with FIG. 23.

FIG. 24 illustrates components of adding a step 2400 in an AR tutorial143, in accordance with some embodiments. Camera 130, AR tutorial state148, recording 150, playing back 152, paused 154, mobile device 146, andAR tutorial 143 are the same or similar as elements with like numbers inFIG. 1. Start time 212, end time 214, and presenter 236 are the same orsimilar as elements with like numbers in FIG. 2. Finger 810 is the sameor similar as finger 810 of FIG. 8. Screen 2400A and 2400B are the sameor similar as screen 132. Step mark 426A, 426B, play bar 422, currentplay 424A, 424B, and play bar 422 are the same or similar as elementswith like numbers of FIG. 4. Step 1 1608A, step 2 1608B, and step 31608C are the same or similar as step 1 1608A, step 2 1608B, and step 31608C of FIG. 16.

Edit menu 2402 may be present during the recording 150 or playing back152 of AR tutorial 143. In some embodiments, edit menu 2402 is displayedbased on a command 112 of FIG. 1 of the presenter 236. For example, thepresenter 236 may perform a command 112 that invokes the edit menu 2402such as a left or right swipe of finger 810, a double tap of finger 810,and so forth. Invoking the edit menu 2402 is a command 112 of FIG. 1.Edit menu 2402 may include one or more additional commands 112, such ascreate pause 2502 of FIG. 25. Edit menu 2402 may be displayeddifferently or not at all.

Play bar 422 indicates a length of the AR tutorial 143 or a lengthavailable to record the AR tutorial 143. Step marks 426A, 426B indicatewhere steps such as step N 204 begin and end. Current play 424A, 424Bindicate a current play location within the play bar 422 of the ARtutorial 143, which may be playing back 152, recording 150, or paused154.

As illustrated, presenter 236 selects add step icon 2404 with her finger810 to invoke command add step 2406. In response, respond to commandmodule 110 of FIG. 1 displays screen 2400B. A new step mark 426A isdisplayed to indicate the creation of a new step such as step 1 1608A,step 2 1608B, and step 3 1608C. Steps 1608 begin and end at step marks426. The presenter 236 invoking add step 2406 adds step mark 426B wherethe current play 424A is located. Invoking add step 2406 ends step 21608B and begins step 3 1608C.

In some embodiments, AR tutorial 143 will move to a paused 154 ARtutorial state 148 after the invocation of add step 2406. Thepresentation of the screens 2400A, 2400B may be different. For example,edit menu 2402 may be displayed in a different location or may beaccessed by a left swipe, right swipe, up swipe, and/or down swipe.Command add step 2406 may be entered differently by the presenter 236 asdisclosed in conjunction with FIG. 1. For example, with a mouse or voicecommand. Edit menu 2404 and add step 2404 are UI items 234 of FIG. 2.

FIG. 25 illustrates components of creating a pause in an AR tutorial2500, in accordance with some embodiments. Camera 130, AR tutorial state148, recording 150, playing back 152, paused 154, mobile device 146, andAR tutorial 143 are the same or similar as elements with like numbers inFIG. 1. Start time 212, end time 214, and presenter 236 are the same orsimilar as elements with like numbers in FIG. 2. Finger 810 is the sameor similar as finger 810 of FIG. 8. Screen 2500A and 2500B are the sameor similar as screen 132. Step mark 426, play bar 422, current play424A, 424B, and play bar 422 are the same or similar as elements withlike numbers of FIG. 4. Step 1 1608A and step 2 1608B are the same orsimilar as step 1 1608A and step 2 1608B of FIG. 16. Edit menu 2402 isthe same or similar as edit menu 2402.

The add pause icon 2502 and the pause mark 2506 may be displayeddifferently. Command add pause 2504 may be invoked differently by thepresenter 236 such as is disclosed in conjunction with FIG. 1 andherein. The add pause 2504 command is a command 112 as disclosed inconjunction with FIG. 1. Pause mark 2506 is a pause 220 as disclosed inconjunction with FIG. 2.

As illustrated, presenter 236 of screen 2500A selects add pause icon2502 to invoke command add pause 2504. A new pause mark 2506 isdisplayed to indicate the creation of a new pause such as pause 220 ofstep N 204 of FIG. 2. Pause mark 2506 indicates a start time 212 whenthe playing of AR tutorial state 148 will enter a paused 154 AR tutorialstate 148. In some embodiments, a play icon 2302, such as is disclosedin FIG. 23, will be displayed to indicate that a selection of the playicon 2302 will return AR tutorial state 148 to recording 150 or playingback 152. In some embodiments, text and/or hotlinks may be associatedwith a pause 220. For example, the AR tutorial 143 may enter paused 154AR tutorial state 148 and display text such as “View Product Page?” witha hotlink to the beauty product 224 page.

FIGS. 26 and 27 are disclosed in conjunction with one another. FIG. 26illustrates components of adding a body part 2700, in accordance withsome embodiments. FIG. 27 illustrates components of adding a body part2700, in accordance with some embodiments. Camera 130, mobile device146, and AR tutorial 143 are the same or similar as elements with likenumbers in FIG. 1. Presenter 236 is the same or similar as presenter 236of FIG. 2. Finger 810 is the same or similar as finger 810 of FIG. 8.Screens 2600A, 2600B, 2600C, 2600D, 2600E, and 2700 are the same orsimilar as screen 132. Step mark 426, play bar 422, current play 424,play bar 422, and back 428 are the same or similar as elements with likenumbers of FIG. 4. Step 2 1608B is the same or similar as step 2 1608Bof FIG. 16. Edit menu 2402 is the same or similar as edit menu 2402.

As illustrated, presenter 236 selects with her finger 810A add body particon 2602 to invoke add body part 2604. Add body part 2604 is a command112 of FIG. 1. Add body part 2604 enables a presenter 236 to add a bodypart 222 for a step N 204 of AR tutorial 143. Respond to commands module110 and/or record AR tutorial module 158 responds to the selection ofinvocation of add body part 2604 by presenting screen 2600B or screen2700. Screen 2600B enables the presenter 236 to select a general area ofthe body 2606. Body 2606 is an image of a body to facilitate thepresenter 236 selecting a body part 222. In some embodiments, add bodypart 2604 defaults to adding a body part 222 to a current step of the ARtutorial 143. For example, as illustrated the current play 424 bar iswithin step 2 1608B, so the command add body part 2604 adds the bodypart 222 for step 2 1608B of AR tutorial 143.

The presenter 236 can invoke command body part select 2608A by tapping aportion of body 2606. Respond to commands module 110 and/or record ARtutorial module 158 respond to body part select 2608A by displaying thepresenter 236 with the portion of the body 2606 selected by thepresenter 236 enlarged to occupy the screen 2600C.

The presenter 236 may select a portion of the presenter 236 on screen2600C. As illustrated, presenter 236 selects a right eye to invokeselect body part 2608B command. Select body part 2608A, 2608B, andconfirm 2612 are commands 112 as disclosed in conjunction with FIG. 1.In some embodiments, presenter 236 may invoke add body part 2604 andthen select a body part from presenter 236 that is already beingdisplayed on the screen 2600A. Respond to commands module 110 and/orrecord AR tutorial module 158 respond to the invocation of select bodypart 2608B by displaying the selected body part 222 to occupy the screen2600D. The presenter 236 may invoke confirm 2612 to confirm the bodypart 222 selection. For example, the presenter 236 may select OK 2610.Respond to commands module 110 and/or record AR tutorial module 158respond to the invocation of confirm 2612 by setting body part 222 ofstep 2 1608B as a right eye. In some embodiments, add body part icon2602 is changed to indicate the body part 222 in screen 2600E, which mayindicate the body part 222 selected. Different steps 1608 may displaydifferent body parts 222. The presenter 236 may select back 428 toreturn to an earlier screen.

Returning to screen 2700, in some embodiments, respond to commandsmodule 110 and/or record AR tutorial module 158 respond to theinvocation of add body part 2604, by displaying screen 2700. Thepresenter 236 invoke select body part 2608C with her finger 810 toselect a body part 222 of the body parts 2702 displayed. Respond tocommands module 110 and/or record AR tutorial module 158 respond to theinvocation of select body part 2608C with displaying screen 2300D or2600E.

FIG. 28 illustrates components of adding a body part 2800, in accordancewith some embodiments. Camera 130, mobile device 146, and AR tutorial143 are the same or similar as elements with like numbers in FIG. 1.Presenter 236 is the same or similar as presenter 236 of FIG. 2. Finger810 is the same or similar as finger 810 of FIG. 8. Screens 2800A and2800B are the same or similar as screen 132. Step mark 426, play bar422, current play 424, play bar 422, and back 428 are the same orsimilar as elements with like numbers of FIG. 4. Step 2 1608B is thesame or similar as step 2 1608B of FIG. 16. Edit menu 2402 is the sameor similar as edit menu 2402. Add body part 2604 is the same or similaras add body part 2604 of FIG. 26. Add body part icon 2602 is the same orsimilar as add body part icon 2602.

As illustrated, the presenter 236 places her finger to her right eye toinvoke add body part 2604. Respond to commands module 110 and/or recordAR tutorial module 158 respond to the invocation of add body part 2604by making the right eye the body part 222 of step 2 1608B. Add body particon 2602 is changed to an eye to indicate the selection of the eye. Insome embodiments, presenter 236 invokes add body part 2604 by firstselecting add body part icon 2602 and then selecting the body part 222with a gesture such as putting a finger up to the right eye. In someembodiments, the presenter 236 invoking command back 428 in screen 2800Bwill return to screen 2800A. The presentation of the icons and thepresenter 236 may be different than illustrated in screen 2800A andscreen 2800B.

In some embodiments, AR tutorial module 102 will automatically determinewhich body part 222 of the presenter 236 the presenter 236 is working onfor the AR tutorial 143. For example, when step 2 1608B is begun ARtutorial module 102 may determine which body part 222 is having a beautyproduct 224 applied to it or which body part 222 has activity on or nearit. In some embodiments, AR tutorial module 102 may confirm with thepresenter 236 the body part 222 that was automatically detected. In someembodiments, AR tutorial module 102 determines the body part 222 in adifferent way such as based on the beauty product 224 of step 2 1608B.

FIG. 29 illustrates components of adding a beauty product 2900, inaccordance with some embodiments. Camera 130, mobile device 146, and ARtutorial 143 are the same or similar as elements with like numbers inFIG. 1. Presenter 236 is the same or similar as presenter 236 of FIG. 2.Finger 810 is the same or similar as finger 810 of FIG. 8. Screens2900A, 2900B, 2900C, 2900D, and 2900E are the same or similar as screen132. Step mark 426, play bar 422, current play 424, play bar 422, andback 428 are the same or similar as elements with like numbers of FIG.4. Step 2 1608B is the same or similar as step 2 1608B of FIG. 16. Editmenu 2402 is the same or similar as edit menu 2402 of FIG. 24.

As illustrated, presenter 236 of screen 2900A invokes command 112 addbeauty product 2904 by selecting add beauty product 2902 with her finger810A. In response, AR tutorial module 102 displays screen 2900B with abeauty products list 2908A that the presenter 236 may select or scrollthrough with her finger 810B. The beauty product list 2908A comprisesimages of beauty products 224 of FIG. 2 where the images may be imagesof beauty product 326 of FIG. 3. In some embodiments, the beauty productlist 2908A that are displayed are dependent on the body part 222. Insome embodiments, presenter 236 selects beauty products 224 for adifferent body part 222 by scrolling to the left or right, such asselecting 2906, which invokes a command 112 scroll.

Back 428 offers the presenter 236 the option to return to a previousscreen. As illustrated, presenter 236 invokes beauty product select2910A by tapping with her finger 810B an image of a beauty product inthe beauty product list 2908A. In response, AR tutorial module 102displays screen 2900C. Screen 2900C displays beauty product list 2908Bfor different types of beauty products 224 that are in a same categoryas the beauty product 224 selected from screen 2900B. Presenter 236 mayselect different manufacturers 2910, which will provide a beauty productlist 2908B from different manufactures. As illustrated, presenter 236invokes command 112 beauty product select 2910B by selecting an image ofa beauty product 224 with her finger 810C that is a variety of brush. Inresponse, AR tutorial module 102 displays screen 2900D.

Screen 2900D provides the option for the presenter 236 to invoke command112 confirm 2918 by selecting OK 2914, to select a hotlink 2916 to see awebsite regarding the beauty product 224 where the website may includesuch information as product information, purchasing information, and soforth. As illustrated, presenter 236 invoke command 112 confirm 2918and, in response, AR tutorial module 102 displays screen 2900E.

As illustrated, AR tutorial module 102 adjusts zoom level 208 andvisible area 206 and changes add beauty product icon 2902 to beautyproduct icon 2920. AR tutorial module 102 may automatically select aneye as the body part 222 as the beauty product 224 is meant for an eye,which may be determined based on beauty product data 302 that mayinclude body part 308. AR tutorial module 102 uses the body part 308 todetermine the body part 222 for step 2 1608A as an eye and to adjust thezoom level 208 and visible area 206 to the eye of the presenter 236, inaccordance with some embodiments. In some embodiments if the body part222 is already determined before a beauty product 224 is selected, thenAR tutorial module 102 displays beauty products list 2908A for theselected body part 222. In some embodiments, invoking commands 112 maybe performed in different ways as disclosed in conjunction with FIG. 1and herein. The screens 2900 may be presented differently withadditional information or some information not presented. Add beautyproduct 2902, back 428, manufacturer 2910, edit menu 2402, OK 2914, edit2912, and hotlink 2916 may be displayed differently or not at all.

FIG. 30 illustrates components of adding a beauty product 3000, inaccordance with some embodiments. Camera 130, mobile device 146, and ARtutorial 143 are the same or similar as elements with like numbers inFIG. 1. Presenter 236 is the same or similar as presenter 236 of FIG. 2.Finger 810 is the same or similar as finger 810 of FIG. 8. Screens3000A, and 3000B are the same or similar as screen 132. Step mark 426,play bar 422, current play 424, play bar 422, and back 428 are the sameor similar as elements with like numbers of FIG. 4. Step 2 1608B is thesame or similar as step 2 1608B of FIG. 16. Edit menu 2402 is the sameor similar as edit menu 2402 of FIG. 24.

As illustrated in screen 3000A, presenter 236 holds a beauty product 224near her eye to invoke command 112 add beauty product 2904, and, inresponse, AR tutorial module 102 identifies the beauty product 224 anddisplays screen 3000B. AR tutorial module 102 may have identified beautyproduct 224 from images of beauty product 326 of FIG. 3, beauty productinformation 304, and so forth. In some embodiments, presenter 236selects add beauty product icon 3002 to invoke command 112 add beautyproduct 2904. Screen 3000B illustrates that beauty product 224 wasidentified and an icon of the beauty product 224 was retrieved todisplay in the edit menu 2402 as beauty product icon 3004. In someembodiments, edit menu 2402 is not changed or changed in a different waysuch as bolding to indicate that a beauty product 224 has been selectedfor step 2 1608B of AR tutorial 143. Beauty product 224 is indicated asthe beauty product 1210 for step 2 718 of the AR tutorial 143. Thepresenter 722B may select back 1322 to return to a previous screen 1302,in accordance with some embodiments. Back 428 may be selected to returnto a previous screen 132 such as screen 3000A.

FIG. 31 illustrates components of adding or editing motion 3100, inaccordance with some embodiments. Camera 130, mobile device 146, and ARtutorial 143 are the same or similar as elements with like numbers inFIG. 1. Presenter 236 is the same or similar as presenter 236 of FIG. 2.Finger 810 is the same or similar as finger 810 of FIG. 8. Screens3100A, 3100B, 3100C, and 3100D are the same or similar as screen 132.Step mark 426, play bar 422, current play 424, play bar 422, and back428 are the same or similar as elements with like numbers of FIG. 4.Step 2 1608B is the same or similar as step 2 1608B of FIG. 16. Editmenu 2402 is the same or similar as edit menu 2402 of FIG. 24.

As illustrated, the beauty product 224 and body part 222 have alreadybeen determined for step 2 1608B as illustrated in the edit menu 2402.Determine motion module 122 as disclosed in conjunction with FIG. 1 andherein determines tutorial motion 216 based on movement of beautyproduct 224 by the presenter 236, in accordance with some embodiments.As illustrated in screen 3100A, presenter 236 selects edit motion icon3102 with her finger 810A to invoke command 112 edit motion 3104A and,in response, AR tutorial module 102 such as determine motion module 122displays screen 3100B or 3100C. Illustrated in screen 3100B is tutorialmotion 216, edit 3106, and back 428. Presenter 236 may select back 428to return to a previous screen 132, e.g., screen 3100A. As illustrated,presenter 236 selects edit 3106 to invoke command 112 edit motion 3104B,and, in response, AR tutorial module 102 displays screen 3100C. In someembodiments, AU tutorial 102 displays screen 3100C directly in responseto command 112 edit motion 3104A.

As illustrated, presenter 236 swipes her finger 810B to create new ARmotion 3108. In some embodiments, the presenter 236 deletes Tutorialmotion 216 or portions of Tutorial motion 216 by selecting tutorialmotion 216 and then a button appears to delete. In some embodiments,presenter 236 can delete tutorial motion 216 or portions of tutorialmotion 216 in a different way. In some embodiments, presenter 236 canmove tutorial motion 216 such as by a long press on tutorial motion 216and dragging.

As illustrated, presenter 236 selects done 3110 after adding new ARmotion 3108 to tutorial motion 216 and, in response, AR tutorial module102 displays screen 3100D. Screen 3100D illustrates tutorial motion 216,which include tutorial motion 216 of screen 3100C with new AR motion3108. Edit motion icon 3102 may be changed to present an indication ofthe tutorial motion 216. In some embodiments, presenter 236 can selectwhether to display tutorial motion 216. In some embodiments, tutorialmotion 216 is displayed differently or not at all in the edit menu 2402.

FIG. 32 illustrates a system 3200 for creating an AR tutorial, inaccordance with some embodiments. Illustrated in FIG. 32 is menus andicons 3202, work area 3204, preview 3206, camera 130, screen 132, andcomputing device 3208. The camera 130 and screen 132 may be the same orsimilar as like numbered elements of FIG. 1. Computing device 3208 maybe the same or similar as mobile device 146 where the computing device3208 includes computing devices that may be considered to not be mobile.Menus and icons 3202 present options for the presenter (not illustrated)to edit AR tutorial 143 of FIG. 1. For example, the items of UI items234 may be presented in menus and icons 3202. Work area 3204 is an areafor the presenter to work on AR tutorial 143. For example, work area3204 displays a larger view of tutorial motion 216 of FIG. 31 to enablethe presenter to edit the tutorial motion 216. Preview 3206 presents ofa preview of the AR tutorial 143 such as screen 132, screens 2300 ofFIG. 23, screens 2400 of FIG. 24, screens 2500 of FIG. 25, screens 2600of FIG. 26, screen 2700 of FIG. 27, screens 2800 of FIG. 28, screens2900 of FIG. 29, screen 3000 of FIG. 30, and screens 3100 of FIG. 31.Computing device 3208 may be a machine 2100, in accordance with someembodiments. In some embodiments, system 3200 and/or mobile device 146is a virtual reality headset.

FIG. 33 illustrates a method 3300 for generating an AR beauty producttutorial, in accordance with some embodiments. The method 3300 begins atoperation 3302 with determining from live images of an AR tutorialeffects, the effects indicating changes to the live images of apresenter of the AR tutorial from a beauty product being applied to abody part of the presenter. For example, as disclosed in conjunctionwith FIG. 1, determine effects module 128 is configured to determinedtutorial effects 218 from live images 134 or AR tutorial video 228 of apresenter 236.

The method 3300 continues at operation 3304 with determining from thelive images motion, the motion indicating motion of the beauty productfrom the beauty product being applied to the body part of the presenter.For example, as disclosed in conjunction with FIG. 1, determine motionmodule 122 is configured to extract tutorial motion 216 from live images134 or AR tutorial video 228 of FIG. 2.

The method 3300 continues at operation 3306 with storing the effects andthe motion. For example, AR tutorial module 102 is configured togenerate AR tutorial data 202, which includes tutorial effects 218 andtutorial motion 216.

The method 3300 may include an operation where the effects and themotion are stored to indicate changes from a first image of the liveimages to a second image of the live images. For example, as disclosedin conjunction with FIG. 1 determine effects module 128 may determine adifference between successive images and store an indication of thedifference. Additionally, as disclosed in conjunction with FIG. 1determine motion module 122 may determine a tutorial motion 216 betweensuccessive images and store an indication of the motion.

The method 3300 may include an operation of determining the motion ofthe beauty product based on a predetermined image of the beauty product.For example, as disclosed in conjunction with FIG. 1, determine motionmodule 122 may use images of beauty product 326 to determine tutorialmotion 216.

The method 3300 may include an operation of determining the effectsindicating the changes to the live images of the presenter based on apredetermined color of the beauty product. For example, as disclosed inconjunction with FIG. 1, determine effects module 128 may use a color316 of beauty product 224 to determine tutorial effects 218.

The method 3300 may include an operation of determining from the liveimages of the AR tutorial the body part of the presenter. For example,as disclosed in conjunction with FIG. 1 determine body part module 124may determine a body part 222 of presenter 236 from live images 134 ofthe AR tutorial 143 such as when the AR tutorial 143 is being recorded.The method 3330 may include an operation of adjusting the live images tozoom in on the body part of the presenter. For example, generatetutorial image module 104 may adjust zoom level 208, visible area 206 tozoom in on a body part 222 of the presenter 236.

The method 3300 may include an operation of determining the body partbased on predetermined images of body parts. For example, as disclosedin conjunction with FIG. 1 determine body part module 124 may determinea body part 222 of presenter 236 based on predetermined images of bodyparts 222.

The method 3300 may include an operation of determining the motion basedon the effects. For example, as disclosed in conjunction with FIG. 1,determine motion module 122 may determine a tutorial motion 216 based ontutorial effects 218.

The method 3300 may include an operation where the motion is determinedbased on movement of the effects between successive images of the liveimages. For example, as disclosed in conjunction with FIG. 1, determinemotion module 122 may determine a tutorial motion 216 based on movementof tutorial effects 218 between successive images.

The method 3300 may include operations processing the live images of theAR tutorial to add the motion; and presenting on a screen the liveimages with the added motion. For example, as disclosed in conjunctionwith FIG. 1, generate tutorial image module 104 may add tutorial motion216 to live images such as tutorial motion 216 of FIG. 31.

The method 3300 may include operations where the method is performed byan apparatus of a computing device, the computing device comprising thescreen. For example, mobile device 146 or computing device 3208.

The method 3300 may include an operation of receiving the live imagesfrom a camera of the computing device. For example, as disclosed inconjunction with FIG. 1, live images 134 of camera 130 may be recordedas AR tutorial data 202.

The method 3300 may include operations where the effects are firsteffects and the motion is first motion, and where the method 2300includes operations in response to an indication to move to a next stepof the beauty product tutorial, determining from the live images of theAR tutorial second effects, the second effects indicating changes to thelive images of the presenter of the AR tutorial from a second beautyproduct being applied to a second body part of the presenter:determining from the live images second motion, the second motionindicating second motion of the second beauty product from the secondbeauty product being applied to the second body part of the presenter;and storing the second effects and the second motion. For example, asillustrated in FIGS. 16 and 17 the user 238 and/or presenter 236 maymove between steps 1608 such as step 1 1608A and step 2 1608B.

The method 3300 may include operations in response to an indication toedit the AR tutorial, presenting options for the presenter to edit oneor more of the following group: the motion, the effects, the beautyproduct, and the body part. For example, as disclosed in conjunctionwith FIG. 31 the tutorial motion 216 may be edited. As disclosed hereinthe effects may be displayed and edited by the user 238 and/or presenter236. As disclosed in conjunction with FIG. 29 the beauty product 224 maybe edited. As disclosed in conjunction with FIGS. 26-28, the body part222 may be edited.

The method 3300 may include operation generating an AR tutorial module,the AR tutorial module comprising a recording of the live images, theeffects, the motion, an indication of the beauty product, and an imageof the presenter after applying the beauty product. For example, asdisclosed in conjunction with FIG. 1, generate AR tutorial module 160may generate an AR tutorial module 202 with the AR data 302. The ARtutorial 143 and/or AR tutorial module 202 may be termed Lenses®, inaccordance with some embodiments.

The method 3300 may include operation where the effects are firsteffects, and where the method 3300 further includes operationsgenerating the AR tutorial module to further comprise a preview mode,wherein the preview mode processes live images of a user of the ARtutorial module to add second effects from first effects, the secondeffects indicating changes to make to the live images of the user tosimulate applying the beauty product to the body part of the user,wherein a selection of the AR tutorial module by the user invokes the ARtutorial. For example, as illustrated in FIG. 8, AR tutorial module thatis within capture 832 includes information for a preview of the ARtutorial 143 to add AR effects 219 to the user 238.

The method 3300 may include operation where in response to a firstindication to edit the motion, displaying on a screen lines to indicatethe motion of the beauty product on the body part of the presenter, andin response to a second indication to add a line indicating motion,modify the motion to add the line indicating motion to the motion. Forexample, as disclosed in conjunction with FIG. 31, the presenter 236 mayedit the tutorial motion 216.

One or more of the operations of method 3300 may be optional. Method3300 may include one or more additional operations. Operations of method3300 may be performed in a different order, in accordance with someembodiments.

Some embodiments provide a technical solution to enabling a tutorial tobe presented to a user with a live-view image of the user having AReffects added where the AR effects mirror the actions of a presenter ofthe tutorial. Some embodiments provide a technical solution tosynchronizing motion and make-up effects of a prerecorded video withlive view images of a user of a tutorial where the motion and make-upeffects are added to the live view images. For example, as disclosed inconjunction with FIG. 1, generate user images module 108 is configuredto display AR motion 217 without the AR effects 219 so that the user 238can apply the beauty product 224 on the user themselves.

The following discussion relates to various terms or phrases that arementioned throughout the subject disclosure. “Signal Medium” refers toany intangible medium that is capable of storing, encoding, or carryingthe instructions for execution by a machine and includes digital oranalog communications signals or other intangible media to facilitatecommunication of software or data. The term “signal medium” shall betaken to include any form of a modulated data signal, carrier wave, andso forth. The term “modulated data signal” means a signal that has oneor more of its characteristics set or changed in such a matter as toencode information in the signal. The terms “transmission medium” and“signal medium” mean the same thing and may be used interchangeably inthis disclosure.

“Communication Network” refers to one or more portions of a network thatmay be an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), the Internet, a portion of the Internet, a portion of the PublicSwitched Telephone Network (PSTN), a plain old telephone service (POTS)network, a cellular telephone network, a wireless network, a Wi-Fi®network, another type of network, or a combination of two or more suchnetworks. For example, a network or a portion of a network may include awireless or cellular network and the coupling may be a Code DivisionMultiple Access (CDMA) connection, a Global System for Mobilecommunications (GSM) connection, or other types of cellular or wirelesscoupling. In this example, the coupling may implement any of a varietyof types of data transfer technology, such as Single Carrier RadioTransmission Technology (1×RTT), Evolution-Data Optimized (EVDO)technology, General Packet Radio Service (GPRS) technology, EnhancedData rates for GSM Evolution (EDGE) technology, third GenerationPartnership Project (3GPP) including 3G, fourth generation wireless (4G)networks, Universal Mobile Telecommunications System (UMTS), High SpeedPacket Access (HSPA), Worldwide Interoperability for Microwave Access(WiMAX), Long Term Evolution (LTE) standard, others defined by variousstandard-setting organizations, other long-range protocols, or otherdata transfer technology.

“Processor” refers to any circuit or virtual circuit (a physical circuitemulated by logic executing on an actual processor) that manipulatesdata values according to control signals (e.g., “commands”, “op codes”,“machine code”, etc.) and which produces corresponding output signalsthat are applied to operate a machine. A processor may, for example, bea Central Processing Unit (CPU), a Reduced Instruction Set Computing(RISC) processor, a Complex Instruction Set Computing (CISC) processor,a Graphics Processing Unit (GPU), a Digital Signal Processor (DSP), anApplication Specific Integrated Circuit (ASIC), a Radio-FrequencyIntegrated Circuit (RFIC) or any combination thereof. A processor mayfurther be a multi-core processor having two or more independentprocessors (sometimes referred to as “cores”) that may executeinstructions contemporaneously.

“Machine-Storage Medium” refers to a single or multiple storage devicesand/or media (e.g., a centralized or distributed database, and/orassociated caches and servers) that store executable instructions,routines and/or data. The term shall accordingly be taken to include,but not be limited to, solid-state memories, and optical and magneticmedia, including memory internal or external to processors. Specificexamples of machine-storage media, computer-storage media and/ordevice-storage media include non-volatile memory, including by way ofexample semiconductor memory devices, e.g., erasable programmableread-only memory (EPROM), electrically erasable programmable read-onlymemory (EEPROM), FPGA, and flash memory devices; magnetic disks such asinternal hard disks and removable disks; magneto-optical disks; andCD-ROM and DVD-ROM disks The terms “machine-storage medium,”“device-storage medium,” “computer-storage medium” mean the same thingand may be used interchangeably in this disclosure. The terms“machine-storage media,” “computer-storage media,” and “device-storagemedia” specifically exclude carrier waves, modulated data signals, andother such media, at least some of which are covered under the term“signal medium.”

“Component” refers to a device, physical entity, or logic havingboundaries defined by function or subroutine calls, branch points, APIs,or other technologies that provide for the partitioning ormodularization of particular processing or control functions. Componentsmay be combined via their interfaces with other components to carry outa machine process. A component may be a packaged functional hardwareunit designed for use with other components and a part of a program thatusually performs a particular function of related functions. Componentsmay constitute either software components (e.g., code embodied on amachine-readable medium) or hardware components. A “hardware component”is a tangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware components of a computer system (e.g., a processor or agroup of processors) may be configured by software (e.g., an applicationor application portion) as a hardware component that operates to performcertain operations as described herein. A hardware component may also beimplemented mechanically, electronically, or any suitable combinationthereof. For example, a hardware component may include dedicatedcircuitry or logic that is permanently configured to perform certainoperations. A hardware component may be a special-purpose processor,such as a field-programmable gate array (FPGA) or an applicationspecific integrated circuit (ASIC). A hardware component may alsoinclude programmable logic or circuitry that is temporarily configuredby software to perform certain operations. For example, a hardwarecomponent may include software executed by a general-purpose processoror other programmable processor. Once configured by such software,hardware components become specific machines (or specific components ofa machine) uniquely tailored to perform the configured functions and areno longer general-purpose processors. It will be appreciated that thedecision to implement a hardware component mechanically, in dedicatedand permanently configured circuitry, or in temporarily configuredcircuitry (e.g., configured by software), may be driven by cost and timeconsiderations. Accordingly, the phrase “hardware component” (or“hardware-implemented component”) should be understood to encompass atangible entity, be that an entity that is physically constructed,permanently configured (e.g., hardwired), or temporarily configured(e.g., programmed) to operate in a certain manner or to perform certainoperations described herein. Considering embodiments in which hardwarecomponents are temporarily configured (e.g., programmed), each of thehardware components need not be configured or instantiated at any oneinstance in time. For example, where a hardware component comprises ageneral-purpose processor configured by software to become aspecial-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware components) at different times. Softwareaccordingly configures a particular processor or processors, forexample, to constitute a particular hardware component at one instanceof time and to constitute a different hardware component at a differentinstance of time. Hardware components can provide information to, andreceive information from, other hardware components. Accordingly, thedescribed hardware components may be regarded as being communicativelycoupled. Where multiple hardware components exist contemporaneously,communications may be achieved through signal transmission (e.g., overappropriate circuits and buses) between or among two or more of thehardware components. In embodiments in which multiple hardwarecomponents are configured or instantiated at different times,communications between such hardware components may be achieved, forexample, through the storage and retrieval of information in memorystructures to which the multiple hardware components have access. Forexample, one hardware component may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware component may then, at alater time, access the memory device to retrieve and process the storedoutput. Hardware components may also initiate communications with inputor output devices, and can operate on a resource (e.g., a collection ofinformation). The various operations of example methods described hereinmay be performed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implementedcomponents that operate to perform one or more operations or functionsdescribed herein. As used herein, “processor-implemented component”refers to a hardware component implemented using one or more processors.Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors 1004 orprocessor-implemented components. Moreover, the one or more processorsmay also operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an API). The performance ofcertain of the operations may be distributed among the processors, notonly residing within a single machine, but deployed across a number ofmachines. In some example embodiments, the processors orprocessor-implemented components may be located in a single geographiclocation (e.g., within a home environment, an office environment, or aserver farm). In other example embodiments, the processors orprocessor-implemented components may be distributed across a number ofgeographic locations.

“Carrier Signal” refers to any intangible medium that is capable ofstoring, encoding, or carrying instructions for execution by themachine, and includes digital or analog communications signals or otherintangible media to facilitate communication of such instructions.Instructions may be transmitted or received over a network using atransmission medium via a network interface device.

“Computer-Readable Medium” refers to both machine-storage media andtransmission media. Thus, the terms include both storage devices/mediaand carrier waves/modulated data signals. The terms “machine-readablemedium,” “computer-readable medium” and “device-readable medium” meanthe same thing and may be used interchangeably in this disclosure.

“Client Device” refers to any machine that interfaces to acommunications network to obtain resources from one or more serversystems or other client devices. A client device may be, but is notlimited to, a mobile phone, desktop computer, laptop, portable digitalassistants (PDAs), smartphones, tablets, ultrabooks, netbooks, laptops,multi-processor systems, microprocessor-based or programmable consumerelectronics, game consoles, set-top boxes, or any other communicationdevice that a user may use to access a network. In the subjectdisclosure, a client device is also referred to as an “electronicdevice.”

“Ephemeral Message” refers to a message that is accessible for atime-limited duration. An ephemeral message may be a text, an image, avideo and the like. The access time for the ephemeral message may be setby the message sender. Alternatively, the access time may be a defaultsetting or a setting specified by the recipient. Regardless of thesetting technique, the message is transitory.

What is claimed is:
 1. A method, comprising: determining from liveimages of an augmented reality (AR) tutorial effects, the effectsindicating changes to the live images of a presenter of the AR tutorialfrom a beauty product being applied to a body part of the presenter;determining from the live images motion, the motion indicating motion ofthe beauty product from the beauty product being applied to the bodypart of the presenter; and storing the effects and the motion.
 2. Themethod of claim 1, wherein the effects and the motion are stored toindicate changes from a first image of the live images to a second imageof the live images.
 3. The method of claim 1 further comprising:determining the motion of the beauty product based on a predeterminedimage of the beauty product.
 4. The method of claim 1 furthercomprising: determining the effects indicating the changes to the liveimages of the presenter based on a predetermined color of the beautyproduct.
 5. The method of claim 1 further comprising: determining fromthe live images of the AR tutorial the body part of the presenter; andadjusting the live images to zoom in on the body part of the presenter.6. The method of claim 1 further comprising: determining the body partbased on predetermined images of body parts.
 7. The method of claim 1further comprising: determining the motion based on the effects.
 8. Themethod of claim 7, wherein the motion is determined based on movement ofthe effects between successive images of the live images.
 9. The methodof claim 1 further comprising: processing the live images of the ARtutorial to add the motion; and presenting on a screen the live imageswith the added motion.
 10. The method of claim 1, wherein the method isperformed by an apparatus of a computing device, the computing devicecomprising the screen.
 11. The method of claim 10 further comprising:receiving the live images from a camera of the computing device.
 12. Themethod of claim 1, wherein the effects are first effects and the motionis first motion, and wherein the method further comprises: in responseto an indication to move to a next step of the beauty product tutorial,determining from the live images of the AR tutorial second effects, thesecond effects indicating changes to the live images of the presenter ofthe AR tutorial from a second beauty product being applied to a secondbody part of the presenter; determining from the live images secondmotion, the second motion indicating second motion of the second beautyproduct from the second beauty product being applied to the second bodypart of the presenter; and storing the second effects and the secondmotion.
 13. The method of claim 1 further comprising: in response to anindication to edit the AR tutorial, presenting options for the presenterto edit one or more of the following group: the motion, the effects, thebeauty product, and the body part.
 14. The method of claim 1 furthercomprising: generating an AR tutorial module, the AR tutorial modulecomprising a recording of the live images, the effects, the motion, anindication of the beauty product, and an image of the presenter afterapplying the beauty product.
 15. The method of claim 14, wherein theeffects are first effects, and wherein the method further comprises:generating the AR tutorial module to further comprise a preview mode,wherein the preview mode processes live images of a user of the ARtutorial module to add second effects from first effects, the secondeffects indicating changes to make to the live images of the user tosimulate applying the beauty product to the body part of the user,wherein a selection of the AR tutorial module by the user invokes the ARtutorial.
 16. The method of claim 1 further comprising: in response to afirst indication to edit the motion, displaying on a screen lines toindicate the motion of the beauty product on the body part of thepresenter, and in response to a second indication to add a lineindicating motion, modify the motion to add the line indicating motionto the motion.
 17. A system comprising: a processor; a memory includinginstructions that, when executed by the processor, cause the processorto perform operations comprising: determining from live images of anaugmented reality (AR) tutorial effects, the effects indicating changesto the live images of a presenter of the AR tutorial from a beautyproduct being applied to a body part of the presenter; determining fromthe live images motion, the motion indicating motion of the beautyproduct from the beauty product being applied to the body part of thepresenter; and storing the effects and the motion.
 18. The method ofsystem of claim 17, wherein the effects and the motion are stored toindicate changes from a first image of the live images to a second imageof the live images.
 19. A non-transitory computer-readable mediumcomprising instructions, which when executed by a computing device,cause the computing device to perform operations comprising: determinefrom live images of an augmented reality (AR) tutorial effects, theeffects indicating changes to the live images of a presenter of the ARtutorial from a beauty product being applied to a body part of thepresenter; determine from the live images motion, the motion indicatingmotion of the beauty product from the beauty product being applied tothe body part of the presenter; and store the effects and the motion.20. The non-transitory computer-readable medium of claim 19, wherein theeffects and the motion are stored to indicate changes from a first imageof the live images to a second image of the live images.